Entertainment

Taylor Swift’s new album ‘folklore’ is a massive hit on Spotify and Apple Music

Taylor Swift's new album 'folklore' is a massive hit on Spotify and Apple Music

Taylor Swift’s folklore is a hit – on streaming platforms and also in stores. 

Republic Records revealed that the surprise album, released July 24, was streamed over 80 million times on Spotify in its first day, the highest first-day streams for a female artist on the platform (80.6 million, to be exact). That’s the combined total of streams for all songs on the album in its first day out — and most of Spotify’s top 15 all weekend were from folklore. The album also received over 35 million streams on Apple Music, and was the most-streamed pop album on that platform on the day it released.

Mashable reached out to Spotify for further context on the album’s record performance. Read more…

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