Cuties, a French film picked up by Netflix after debuting at Sundance earlier this year, isn’t due out in the U.S. until Sep. 9.
But on Thursday, the movie’s marketing campaign sparked such a firestorm of controversy that the streaming service issued an apology and updated the promotional materials.
“We’re deeply sorry for the inappropriate artwork that we used for Mignonnes / Cuties,” reads the statement, shared on Twitter. (Mignonnes is the original French title of the film.) “It was not OK, nor was it representative of this French film which won an award at Sundance.”
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