If you watch basketball, Damian Lillard of the Portland Trail Blazers has been everywhere on your TV during the last few weeks — just not in the Hulu commercial that he “stars in.”
Protocol spoke to Hulu about the production of its new “Hulu Has Live Sports Again” commercial and Lillard’s remote participation in it, given his involvement in the restarted NBA season. To get around his lack of physical availability, Hulu used AI to place Lillard’s face on a stunt double’s body for the commercial, which features the point guard baking sourdough before triumphantly declaring that sports are back. Read more…
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