EU will reportedly approve Google’s acquisition of Fitbit

In November of last year, Google announced its plans to acquire the fitness smartwatch maker Fitbit. At this point, the acquisition is still pending regulatory approvals, and according to a report from Reuters the $2.1 billion purchase will be receiving the EU’s antitrust approval. This, as per “people familiar with the matter said.”

Privacy of user data remains a great concern, and the report mentions that Google offered to limit the use of Fitbit data for Google ads while more diligently monitoring the process of doing so. “We’re also formalizing out longstanding commitment to supporting…