If the focus of your new purchases of late has been on local and BIPOC designers, then the new partnership between Hudson’s Bay and INLAND is set to make that even easier. Launching today, the partnership will see the Canadian retailer offer a selection of apparel and accessory pieces from some of the country’s coolest up-and-coming brands through a dedicated shop online.
Beginning today and running until December 31, the INLAND online shop will house 44 local brands, almost 40 per cent of which are by BIPOC designers. Names include Omi Woods, Soft Focus (who recently spoke with FASHION about their newest drop of WFH essentials), Maguire, OKAYOK, Pretty Denim and more.
Speaking of the partnership in a release, Sarah Power, the founder and creative director of INLAND, said, “INLAND is a community where customers, designers and makers come together to celebrate the fabric of Canada through incredible design. We are committed to putting locally created pieces into every wardrobe and are very excited to be partnering with Hudson’s Bay to help make that a reality. By promoting sustainable collections, advocating for diverse representation and empowering local voices, we make it easy for Canadians to feel good about everyday wardrobe choices.”
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