Hi! Welcome to the Insider Advertising daily for January 15. I’m Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at [email protected].
Today’s news: Trump administration staffers struggle to find next jobs, a guide to hiring an Amazon agency, and the media free agents from WarnerMedia.
Trump administration staffers are getting snubbed while hunting for jobs. One recruiter tried to place six of them and couldn’t land any interviews.
- Departing Trump White House communications staff are getting the cold shoulder from some corners of the job market, report Claire Atkinson and Sean Czarnecki.
- One PR recruiter has been unable to place candidates, and Trump staff are viewed as lacking credibility.
- Those who stood up to Trump might find an easier route than those who stood by the impeached president, though.
- I talked with a mix of agency, brand, and tech sources about how to hire an Amazon agency.
- The experts broke down what agencies charge and how much advertisers should spend on advertising, among other things.
- As Amazon’s ad business grows, more than 100 agencies have emerged to help brands with everything from advertising to selling.
- WarnerMedia’s ongoing internal shake-up means some of its key leaders who helped the company through transformational moments have exited the company and are now free agents.
- Ashley Rodriguez identified six respected former WarnerMedia execs on the market.
- The list includes former WarnerMedia executives Kevin Reilly and Blair Rich.
More stories we’re reading:
- Lululemon has quietly snapped up an Uber and Headspace marketing vet as it pushes into e-commerce and connected fitness (Business Insider)
- Tech firm iSpot is acquiring Ace Metrix to get ahead in the race to fix TV ad measurement (Business Insider)
- Grubhub just hired a new head of corporate affairs to help the delivery app take on Uber and DoorDash (Business Insider)
- Signal downloads skyrocketed 4,200% after WhatsApp announced it would force users to share personal data with Facebook. It’s top of both Google and Apple’s app stores. (Business Insider)
- Axios wants to help companies write like its reporters-for $10,000 a year, or more (Wall Street Journal)
- ‘On a learning curve here’: E-commerce platforms still struggling with hateful listings (Digiday)
Powered by WPeMatico