Fashion

Bought by You: The 20 Most-Purchased Fashion Items of January

If you’re reading this, you probably appreciate how much Who What Wear’s fashion editors love to shop. And they’re really, really good at it. From trend forecasting to street style and celeb outfit IDs, if it’s worth adding to your wardrobe, we’ve probably written about it and included a handy hyperlink (or as we like to say, “shopped it out”). Whether you’re interested in upgrading your work from home outfits, replacing worn-out bras, or simply finding the best jeans for your figure, Who What Wear has you covered.

Now, a new month means it’s time to turn the spotlight back on our favorite shoppers—you!

Below, you will find the most popular fashion pieces under $100 actually purchased by Who What Wear readers (and, let’s be honest, staffers too) over the past month, along with a few notes about why we also love each item. Think of it as a Who What Wear nomination seconded by hundreds—sometimes even thousands—of our readers, updated monthly not only to reflect the best purchases we’ve made but also what is still available and genuinely worth adding to your shopping cart.

Intrigued? We hope so. Keep scrolling to see the 20 most popular fashion items our readers purchased in January, and be sure to let us know if your must-haves made the list. We may shop till we drop, but our DMs are always open.

Found: your new favorite neutral hoodie. 

This affordable turtleneck is totally on trend.

Who What Wear readers and editors alike are obsessed with this white t-shirt. 

Tie-dye is still trending, too.

Nordstrom-quality cashmere at this price is an absolute steal. No wonder it’s been on this list for three months in a row!

Ribbed-knits just feel more luxurious.

It’s hard to resist this nautical-inspired knit. 

The back is pretty, too.

This cashmere turtleneck is turning out to be a winter essential in multiple colors. 

V-necks are so versatile, as evident by this sweater’s top-selling status for three months and counting. 

Faux leather pants are having a major moment.

Ease back into daily denim with this perfect $20 pair from H&M. 

These fun flares evoke the ’90s in the best way.

But soft pants remain a reader favorite.

Scoop up the matching hoodie to complete this soft, monochromatic look.

These Zella leggings have been a Who What Wear reader favorite for years. 

If a high-waist is what you’re after, these Nordstrom leggings are a solid choice.

Believe the hype about these reader-favorite Amazon leggings.

We’re still wearing these every day.

According to dozens of WWW readers, Wolford makes a wonderful mask. 

Next: The Complete Trend Capsule: 12 Items to Get You Through Spring and Summer

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