Weekly poll results: people say they want small phones, but that is not apparent in sales numbers

Last week’s poll concludes with an interesting result – the size categories are neatly ordered from smallest to largest. And the smallest categories are in the lead by notable margins. Is this the end of the nearly 7” slabs and the rebirth of the mini flagship?

Not so fast. This may well be the result of a loud, passionate minority. Early sales data of the iPhone 12 line-up showed that the mini under-performed, it made up only around 6% of the volume. Contrast this with early expectations by analysts, which predicted that mini and Pro Max sales will be about even.

The 6% data was…

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