Zuckerberg pulls a reversal; says Facebook could benefit from Apple’s App Tracking Transparency

Apple’s App Tracking Transparency feature (ATT) requires that iPhone users who want to be tracked by third party apps for the purpose of receiving online ads, opt-in to continue being tracked. By default, iPhone users will not be tracked. The feature will launch with the release of iOS 14.5 this coming spring. When first announced this feature, Facebook said that it expected most iPhone users not to opt-in for third-party tracking. This would seriously hurt small businesses Facebook said, and the social media firm paid for two full-page ads to run in major newspapers. In the ads, Facebook …

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