GMC just unveiled its $100,000 Hummer EV SUV with 830-horsepower that will hit streets in 2023

• GMC on Saturday unveiled its first electric SUV – the 2024 Hummer EV SUV.
• The “Edition 1” Hummer EV SUV will hit streets in early 2023 and cost roughly $106,000.
• By 2024, GMC plans to sell an $80,000 version with a 250-mile range and more than 600 horsepower.
• See more stories on Insider’s business page.

General Motors has teased for months that its upcoming electric pickup truck, the GMC Hummer EV, would gain an SUV stablemate at some point down the line. Now it’s finally here.

GMC offered the first real glimpse of the 2024 Hummer EV SUV on Saturday in a commercial that aired during the NCAA Final Four. The so-called “supertruck” is available to reserve now, and the first models will hit streets in early 2023, GMC said.

Like its pickup sibling that debuted in October, the Hummer EV SUV comes packed with features targeted at off-roading. Saturday’s LeBron James-narrated spot highlighted capabilities like “extract mode,” which lifts the vehicle by several inches at the push of a button, and “crab walk,” which turns all four wheels so the SUV can drive diagonally.

The Hummer EV SUV debuts with a roughly $106,000 “Edition 1” model that will be available in early 2023, and an available off-road package brings the Edition 1’s MSRP to just over $110,000. The Edition 1 will deliver up to 830 horsepower and a range of at least 300 miles, GMC said.

As with the pickup version, GMC plans to sell a series of more affordable Hummer SUV models following the Edition 1’s launch.

Read more:The president of the Environmental Defense Fund explains his surprising alliance with GM as the carmaker goes electric

The EV2x and EV3x versions, which will cost $90,000 and $100,000, respectively, will hit the market in spring 2023. A base-model EV2 version will sell for $80,000 starting in 2024, offering at least 250 miles of range and up to 625 horsepower, GMC said.

Those high price tags mean that despite its promises of off-road capability, the Hummer EV SUV is more likely to steal shoppers away from a high-end Mercedes G-Wagen or Range Rover than from a rugged Jeep Wrangler.

GMC said it will release additional information about the new model on Monday.

GM shuttered the Hummer brand in 2010 amid rising gas prices and a global recession, but it’s given the gas-guzzling nameplate an unexpected second life as a brand for upscale, off-roadable, zero-emission vehicles. Hummer’s resurrection comes as part of GM’s larger electrification push.

The Detroit automaker announced in January that it won’t sell any gas-powered vehicles after 2035. In November, it said it will commit $27 billion toward the development of electric and autonomous vehicles.