Amazon doesn’t ‘get’ gaming. A canned Lord of the Rings is only the latest example.

Maybe it’s time for Amazon to take the ‘L’ on trying to build a thriving video game business before more jobs are affected?

The latest misstep for Amazon’s stumbling efforts to build and release its own video games is also a story about The Lord of the Rings. In 2019, the company announced plans “to develop and publish a free-to-play massively multiplayer online (MMO) game” — think World of Warcraft — based on author J.R.R. Tolkien’s beloved fantasy series.

Now, almost two years later and with nary a trailer, screenshot, or fact sheet released about the game, that project is canceledAmazon confirmed as much in a report from Bloomberg’s Jason Schreier, who first heard the news from anonymous sources. Read more…

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