Business

Chick-fil-A is gearing up to launch a chicken wing restaurant this year, a new trademark application suggests

Chick-fil-A
  • Chick-fil-A is planning a new delivery restaurant concept for Nashville and Atlanta.
  • Little Blue Menu will serve normal Chick-fil-A fare plus wings and other additions, like wings.
  • Applebees, Cracker Barrel, and others have opened delivery concept restaurants recently.
  • See more stories on Insider’s business page.

Chick-fil-A has filed to trademark the name “Outfox Wings” ahead of a new restaurant concept slated to open later this year.

The chicken chain submitted a trademark application to US regulators on May 4, documents show. The logo “consists of the word OUTFOX over the word WINGS with the image of a fox’s face with its tail covering its mouth inside the middle of the first O in OUTFOX,” the filing says.

Chick-fil-A Outfox Wings trademark

Chick-fil-A has no plans to serve wings at already-existing restaurants, a spokesperson said, noting that the company is “exploring a new delivery kitchen concept to pilot later this year.”

The new concept is called Little Blue Menu and will launch in Nashville in late 2021 and Atlanta in 2022, the company announced Wednesday. It will serve “both the classic menu plus a variety of different cuisines – think salads, roasted chicken, wings and more – all made under one roof, arriving in one bundled order.”

In other words, some southern Chick-fil-A fans will be able to order their favorite spicy chicken sandwiches and fries along with Chick-fil-A’s first-ever wings.

Read more: Why big chains like Outback, Applebee’s, Cracker Barrel, and Chili’s are flooding delivery apps with virtual restaurant brands, even as hefty fees from Uber Eats cut into profits

The chain says the name is a reference to Chick-fil-A founder S. Truett Cathy’s original blue menus.

Other restaurant chains have also experimented with delivery concepts over the last year. Applebees launched Cosmic Wings, a delivery-only virtual brand with Cheetos-flavored wings. Outback Steakhouse parent company Bloomin’ Brands launched Tender Shack, a virtual chicken tender restaurant, and Cracker Barrel debuted a delivery chicken and biscuits concept in Indianapolis. “Outfox Wings,” could follow suit as a separate virtual restaurant.

Do you have a story to share about a retail or restaurant chain? Email this reporter at [email protected].

Read the original article on Business Insider

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