How ‘The Mitchells vs the Machines’ harnesses the power of memes

Welcome to Thanks, I Love It, our series highlighting something onscreen we’re obsessed with this week.

Netflix’s The Mitchells vs. The Machines looks like few other animated films we’ve seen before, combining CG sleekness with an almost hand-painted texture and then scribbling over all of it with doodles, captions, and surrealist clip art. Yet it’s a look that might also feel oddly familiar, at least if you’ve spent enough time online: With its floating emoji and bouncing GIFs, the film looks a lot like, well, the internet.

It’s not an accident. “Something that we liked the idea of was taking something really expensive and well-crafted, like an animated film, and then just messing it up,” says co-director Jeff Rowe in a Zoom call with Mashable. “Just doodling on top of it, screwing it up, breaking it, bad font choices, that interplay between something really high end and something really human and expressive.”  Read more…

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