Business

An influencer boxing event got a cease and desist email, apparently from TikTok’s parent company

YouTubers Keemstar and FouseyTube speak at the Battle of the Platforms press conference
YouTubers Keemstar and FouseyTube speak at the Battle of the Platforms press conference on May 18, 2021 in Los Angeles, California

Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here.

In this week’s edition:

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TikTok
An iPhone user looks at the TikTok app on the Apple App Store in January 2021.

An influencer boxing event pitting TikTokers against YouTubers has received a cease and desist email, apparently from TikTok’s parent company

TikTok parent company ByteDance appears to have sent a cease and desist email to LiveXLive.

The letter demands that LiveXLive cancel the upcoming influencer boxing “YouTubers vs. TikTokers” event that bears the TikTok name.

LiveXLive is hosting the fight, and received an email signed by the Global IP Protection & Enforcement team at TikTok parent ByteDance late last month.

Dan Whateley and Steven Perlberg wrote that the email claims that LiveXLive used TikTok’s trademark without authorization and describes the event as “Covid unsafe and violent in nature.”

Some details:

  • TikTok’s logo appears on the event’s website listing a roster of popular internet stars.

  • The event is set to feature YouTuber Austin McBroom boxing TikToker Bryce Hall in the main event in front of a stadium crowd in Miami and on pay-per-view.

  • LiveXLive’s move to bring influencers into the ring has been the key to its promotion.

Check out the full story about the upcoming influencer boxing event, here.

How much a YouTube star with 1.8 million subscribers earns per month from her lifestyle videos

Tiffany Ma
Tiffany Ma has 1.8 million subscribers on YouTube.

Tiffany Ma is a YouTube creator who films videos about her daily life.

Ma started posting videos on YouTube in 2010, and in 2015, she decided to defer a full-time job offer and instead invest her time into YouTube.

Now, she has about 1.8 million subscribers.

I spoke with Ma about how much she makes on YouTube from ads per month:

  • February: $11,500

  • March: $10,500

  • April: $5,700

“To really optimize your audience, I think YouTubers should definitely put three to four ads within a video,” Ma said.

Check out the full story for a breakdown of Ma’s influencer business, here.

An Instagram influencer with about 200,000 followers explains what she charges for sponsored content

jehava brown
Jehava Brown, author of the blog ‘Onlygirl4boyz.’

Jehava Brown is a mommy blogger and Instagram influencer with 198,000 followers.

Brown has worked with brands like Nivea, Hello Fresh, and Disney Cruise Line on sponsored content.

I spoke with Brown who broke down her starting rates as an influencer when negotiating with companies on sponsored posts.

Here’s a preview of Brown’s current starting rates:

  • Instagram post: $5,000

  • Instagram Story: $3,000

  • Blog post: $5,000

“Brands actually still want a blog write-up if you have the audience,” Brown said. “I can charge a lot more this way, verses just offering an Instagram post.”

She also said her rates change depending on the deliverables, usage rates, exclusivity, and other factors.

Check out the full story breaking down Brown’s pay rates and business, here.

YouTube star Caspar Lee explains why he quit amid intensifying competition and his pivot to entrepreneurship

Caspar Lee
Creator, and now entrepreneur, Caspar Lee stopped posting on YouTube in 2019 after co-founding an influencer agency, Influencer, and a talent management company with YouTuber Joe Sugg.

Caspar Lee was a major YouTube star in the early 2010s, but he suddenly stopped posting in 2019.

Lee collaborated with many celebrities during his time as a YouTuber, including the comedian and actor Kevin Hart, and the singer Ed Sheeran.

He has launched several businesses, like cofounding an influencer marketing agency in 2017 and a talent-management company in 2018.

Molly Innes spoke with Lee who explained his creator burnout and why he quit YouTube.

“It was really OG time back then, and everything was super unprofessional,” Lee said. “It wasn’t about building businesses, really, although there were a few popping up, but no one was taking it very seriously.”

Check out the full story on why Lee left YouTube and his current business ventures, here.


More creator industry news:

Collab Crib
Collab Crib


Seeking nominations for the top investors in the creator economy and influencer industry

We are compiling our 2nd annual list of the top VCs and investors funding the creator economy.

We want to hear from you. Who are the VCs and investment stars making bets on the next big creator startups?

Please submit your ideas here by June 7.


#blacklivesmatter tiktok

TikTok’s top trending hashtag of the week:

Every week, we highlight a trending hashtag on TikTok, according to data provided by Kyra IQ.

This week’s hashtag: blacklivesmatter

  • The percentage uptick for the last 7 days: 1,629%

  • This uptick centered around the one-year anniversary of the death of George Floyd, who last year was murdered by a police officer in Minneapolis.


TikTok

Here’s what else we’re reading:

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