Hi and welcome to Insider Advertising for June 3. I’m deputy editor Lucia Moses, filling in for Lauren Johnson, and here’s what’s going on:
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- Google is making it harder for app developers to access information about Android users who ask not to be tracked across their devices, Hugh Langley and Ryan Joe report.
- Google is under pressure from privacy advocates and regulators to scoop up less information about its users but also needs to keep its huge ad business growing.
- That pressure has resulted in delicate compromises that contrast with a firmer approach from archrival Apple.
Content-recommendation company Revcontent has been acquired by a duo of asset-management firms as rivals Taboola and Outbrain prime themselves to go public
- The Taboola and Outbrain rival that serves “content-recommendation” widgets on publisher webpages was acquired by asset-management firms Star Mountain Capital and Capital Dynamics, Lara O’Reilly reports.
- The company plans to use its new capital to expand internationally, invest in its product, and explore potential acquisitions.
- It also hopes to capitalize on content recommendation companies’ reputation for serving low-quality ads.
Public relations giant Edelman is shaking up its leadership as it tries to position itself as the top crisis and social issues agency
- New US CEO Lisa Ross is shaking up the PR giant’s leadership to gain an edge in crisis management and social issues-related work, Sean Czarnecki reports.
- She’s combining Edelman’s brand and corporate divisions to stand out from firms like Sard Verbinnen & Co. and Porter Novelli that are known, respectively, for crisis and purpose-related PR.
- She’s also elevated execs to focus on tech and diversity.
Other stories we’re reading:
- Mega law firm Dentons wants to build a top-flight consulting business, and it just signed a deal to launch a new standalone firm (Insider)
- Trump blog page shuts down for good (CNBC)
- An influencer boxing event pitting TikTokers against YouTubers has received a cease and desist email, apparently from TikTok’s parent company (Insider)
- “Nostalgia Is a Hell of a Drug”: Will Gawker’s Swashbuckling Style Survive Upcoming Relaunch? (Vanity Fair)
- Rothy’s CEO reveals how the sustainable-shoe startup plans to double sales by entering the men’s market after adding a half-million new customers in 2020 (Insider)
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