Business

Building an Effective Social Commerce Strategy

Social commerce is a fast-growing segment of the US ecommerce market that’s garnering more attention and investment from media companies and brands. By 2023, we expect US social commerce sales to surpass $50 billion annually, nearly double the 2020 total.

There is no one-size-fits-all playbook for social commerce success, and brands looking to drive sales need to consider content/creative, media strategy, audience amplification, and conversion.

In “Building an Effective Social Commerce Strategy,” Insider Intelligence provides a framework for brands to determine the social commerce strategies most likely to work for them.

Simply enter your information to get a copy of this exclusive PDF and to start receiving the eMarketer Retail newsletter, which covers today’s most important trends in the world of commerce.

Read the original article on Business Insider

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