The Noteworthy Fashion Deals Of Amazon Prime Day 2021

We’ve combed every inch of Amazon leading up to Prime Day: tackling the best of the dot-com’s TikTok-famous offerings; sussing out the most sensational sex toys; culling the most competitive markdowns from Amazon’s big-box cohorts. But, out of all of the Prime Day deals erupting from the internet today, our hearts belong to the multitude of fashionable clothing deals lurking site-side today and tomorrow — and, let us tell you, this year’s style crop is a fruitful one.

Amazon’s pulling out all the stops in the closet category for Prime Day 2021, with markdowns on a host of its in-house brands along with discounts on a number of viral buys that we’ve devoted words to this year — including the notorious butt-scrunch leggings and a coterie of Insta-ready sunglasses. Even better, Shopbop’s dedicated Amazon storefront is rolling out some rare sales, and we’re carting up curated clothing from brands like ASTR the Label, Free People, and Rolla’s. Not to mention, reader-favorite brands like New Balance, Calvin Klein, and Adidas are all part of the noteworthy sale bunch, too. Less talk, more shop — scroll ahead to score the most stylish deals on women’s clothing and fashion during Amazon Prime Day 2021.

At Refinery29, we’re here to help you navigate this overwhelming world of stuff—and, while we do receive commission from Amazon, all of the goods linked to on our site are independently curated by our Most Wanted shopping team editors. All product details reflect the price and availability at the time of publication.

Up to 40% off New Balance

Nab your very own pair of dad shoes for up to 40% off during Prime Day with an excellent selection of women’s New Balance sneakers on markdown for the next 48 hours (and counting).

Shop New Balance at Amazon

New Balance 720 V1 Sneaker, $, available at Amazon

Up to 40% off Calvin Klein

Making your underwear drawer Calvin-exclusive has never been easier, thanks to Amazon’s Prime Day savings on the iconic underwear brand’s cotton wares.

Shop Calvin Klein at Amazon

Calvin Klein Carousel Logo Cotton Bikini Panty (3-Pack), $, available at Amazon

28% Off MITILLY Ruffle Dot Dress

Amazon is crawling with super-affordable “viral” finds like this under-$30, summer-ready frock — lucky for you, many of them are on sale today.

Shop MITILLY at Amazon

Mitilly Ruffle Dot Dress, $, available at Amazon

Up to 35% Off Cupshe Swimwear

There are a lot of mysteriously-provenanced, copiously-reviewed swimwear brands on Amazon — but one imprint that stands out from the pack is Cupshe. Their maillots and bikinis have racked up positive reviews in the thousands and ratings in the 4.5-star and up region — and several of their customer-beloved (and Refinery29 reader-approved) bathing costumes are marked down today and tomorrow.

Shop Cupshe at Amazon

Cupshe Ruffle Two Piece, $, available at Amazon

Shop Cupshe at Amazon

Cupshe Lace Plunge Bathing Suit, $, available at Amazon

Shop Cupshe at Amazon

Cupshe Colorblock One-Shoulder Swimsuit, $, available at Amazon

Up to 20% off Amazon Brands

We’ve come to appreciate Amazon’s in-house imprints like Daily Ritual, Goodthreads, and Amazon Essentials. While none of the brands’ offerings are reinventing the fashion wheel, the products possess a Goldilocksian “just-right” quality and highly appealing price points that keep us coming back for those good basics. You can always count on a range of discounts on these labels come Prime Day — and this year is no different.

Shop Daily Ritual at Amazon

Daily Ritual Supersoft Terry Racerback Shirttail Dress, $, available at Amazon

Shop Goodthreads at Amazon

Goodthreads Fluid Woven Swing Dress, $, available at Amazon

Shop Amazon Essentials at Amazon

Amazon Essentials Slim Fit Half Sleeve Square Neck T-Shirt, $, available at Amazon

Shop Daily Ritual at Amazon

Daily Ritual Ultra-Soft Ribbed Draped Cardigan Sweater, $, available at Amazon

Up to 24% off Seasum “Butt Scrunch” Leggings

While these confusingly-textured tights are formally known as the “High Waist Yoga Pants Tummy Control Slimming Booty Leggings Workout Running Butt Lift Tights”, they’re colloquially referred to as the “TikTok” or “butt scrunch” leggings.

Shop Seasum at Amazon

Seasum Butt Lifting Scrunch Booty Leggings, $, available at Amazon

30% Off True & Co

The super-simple sizing and sublime comfort of this lingerie brand’s wireless bras and bralettes is legendary among customers and Refinery29 editors. Their entire catalog is 30% today and tomorrow only, so we recommend hopping to it. Summer is only going to get hotter — that old, poky underwire bra is not doing you (or the girls) any favors.

Shop True & Co at Amazon

True&Co. True Body Lift Triangle Adjustable Strap Bra, $, available at Amazon

25% Off Butaby Rectangle Sunglasses in Black

Our fashion writer was feeling so indecisive that she ordered these sunglasses in three colors — and she doesn’t regret a single one. Lucky for you, they’re marked down significantly today — and rumor has it they come in sets of two.

Shop Butaby at Amazon

BUTABY Rectangle Sunglasses in Black, $, available at Amazon

40% Off Levi’s Wedgie Straight Jeans

Levi’s legendary dungarees are about as close to The Sisterhood of the Traveling Pants as we’ll ever really get — their butt-flattering powers seem to know no limits (but we do recommend getting your own size).

Shop Levi’s at Amazon

Levi’s Levi’s Women’s Wedgie Straight Jeans, $, available at Amazon

Up to 40% off adidas

The cult-creator of the legendary Stan Smiths has a selection of its lineup of on-trend athleisure wear marked down for the Prime Day occasion — surf around to snag various sneaker styles for up to 40% off.

Shop adidas at Amazon

Adidas Grand Court Sneaker, $, available at Amazon

28% Off Simplicity Roll-up Wide Brim Visor

This dead simple straw sun visor has been following us around Amazon for a few seasons now, but we never gave it much thought until we saw it advertised with a Prime Day deal. Then we noticed the (almost) 3,000 reviews; the 4.6-star rating; and the selection of colors that included this natural raffia, an ultra-chic black, an unexpected navy — and it rolls up easily for traveling? We’re kinda sold.

Shop Simplicity at Amazon

Simplicity Wide Brim Roll-up Visor, $, available at Amazon

Savings On Select Apparel from Shopbop Brands

Our favorite destination for summer dresses and accessories is offering some tempting discounts on fluttery, warm-weather ready options from Free People and ASTR The Label.

Shop Shopbop-curated dresses at Amazon

Free People Hailey Mini Dress, $, available at Amazon

Shop Baggu at Amazon

Baggu, $, available at Amazon

Shop ASTR The Label at Amazon

ASTR The Label Smocked Tiered Maxi Dress, $, available at Amazon

Shop Shopbop-curated shoes at Amazon

Freda Salvador The Ace Lace Up Booties, $, available at Amazon

Shop Shopbop-curated dresses at Amazon

Simon Miller Rib Wells Long Sleeve Dress, $, available at Amazon

Shop Shopbop-curated dresses at Amazon

MINKPINK Issy Babydoll Smock Dress, $, available at Amazon

37% off Orolay Thickened Down Jacket

It wouldn’t be Prime Day without a discount on the Amazon-famous Orolay coat — which is now available in a host of covetable colorways, including this sunny egg-yolk yellow.

Shop Orolay at Amazon

Orolay Thickened Down Jacket, $, available at Amazon

30% Off JW Pei Handbags

This @emrata-beloved handbag brand is known for its affordable vegan leather arm candy — which just got a little more affordable thanks to 30% off select styles.

JW PEI Gabbi Bag, $, available at Amazon

JW PEI Croc-Effect Shoulder Bag, $, available at Amazon

TK off Active and Loungewear from Shopbop Brands

*5-6 market picks

Shop The Shop by Shopbop at Amazon

Like what you see? How about some more R29 goodness, right here?

TikTok-Approved Goods On Sale For Amazon Prime Day

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Amazon Prime Day 2021 Has Arrived

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