Business

Meet the average Texas Roadhouse customer, who loves steak and spends more than half of their budget at the booming chain

Texas Roadhouse sign
  • The typical Texas Roadhouse customer is over 65 years old and married.
  • Texas Roadhouse customers are also fans of Buffalo Wild Wings and Olive Garden.
  • Texas Roadhouse sales are growing as part of the resurgence of casual dining.
  • See more stories on Insider’s business page.

The typical Texas Roadhouse customer is a white, married person over age 65, according to data provided by analytics firm Numerator. They likely live in a suburban or rural area in Arkansas, Louisiana, Oklahoma, or Texas, and their household makes between $80,000 and $125,000. This customer typically has attended some college or has a high school diploma.

Texas Roadhouse is famous for hand cut steaks, dancing servers, and folksy, Texas-themed decor.

Business is booming at the full service casual chain. Same-store sales are up over 80% over 2020, which was of course low because of COVID-19, but they’re also up 21.3% over 2019 levels. Visits are up too, according to Placer.ai, indicating more customers are visiting the chain and are spending more money. Visits increased in April, May, and June, with no signs of slowing down.

Things are going so well that Texas Roadhouse just signed a deal to franchise 10 locations of its fast casual offshoot, Jaggers, with plans to open a third company-owned location by the end of the year.

The Texas Roadhouse customer spends an average of $46.17 per trip to the chain. They typically make four visits per year, and they’re most likely to order steaks, soda, potatoes, and tea. Their preferences at other restaurants are the same, with preference for steaks, sandwiches, and tea.

These customers make an average of 60 total restaurant visits in a year, spending $37.30 per trip, 30 cents higher than the average restaurant customer. Despite the relatively low number of annual visits, the typical customers spends just over half, 52% of their yearly restaurant spending, at Texas Roadhouse. They also frequent Buffalo Wild Wings and Olive Garden, Numerator data shows.

Do you have a story to share about a retail or restaurant chain? Email this reporter at [email protected].

Read the original article on Business Insider

Powered by WPeMatico

Click to comment

You must be logged in to post a comment Login

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Most Popular

To Top