Winners and losers: Apple

It was a challenging year for all brands, but Apple ends up an absolute winner. Sure, it ended up a victim of the chip shortages as well and is still having trouble putting all of its devices on store shelves. But those devices are in high demand and when that’s said for devices as expensive as Apple’s are, you know they are pretty great.

Apple grew its sales in much of 2021. Whether it was tablets, laptops, or phones, Apple either was the number one or in the top five among rivals. Couple that with Apple’s unmatched high margins and it spells a superb 2021.

But it wasn’t all wins for…