Melbourne’s new A-list: Influencers proving they’re no fad

OLIVIA MOLLY ROGERSThe former Miss Universe 2017 has built a name for herself as a model and presenter, working with brands like David Jones. Quitting her paediatric speech pathology job to become an influencer, the mental health advocate boast almost 200k followers.EFFIE KATSImpossibly put together, the diminutive designer never has an eyelash wrong. Showcasing her own designs from her eponymous label on the ‘Gram, Kats has evolved from the made-to-measure power suit princess to red carpet queen. Kats knows how to make an entrance.JESSICA NGUYENGarnering headlines like “move over Nigella Lawson, Jessica Nguyen is the domestic goddess of the Instagram generation”, her social media presence is ever evolving. The passionate home cook began sharing recipes online during lockdown. Now with 70,000 followers and counting, she’s working with brands like Amazon Australia.MARIA THATTILThe Melbourne model who won Miss Universe Australia in October 2020, founded the social media empowerment series Mind with Me. Open and honestly revealing her own personal and raw stories, she has become a much sought after ambassador for brands.DENI TODOROVICRumoured to be making around $60,000 a week in coin for endorsements, ambassadorships and social media posts, Deni is making the most of their influence. An LGBTQIA+ activist, the non-binary fashion guru knows how to pull off wearing a pearl necklace, skirt and or power suit all with a smile to the supermarket and will teach you how.BROOKE HOGANDrop dead gorgeous and equally nice, Hogan epitomises what an influencer is as she is copied by women and fawned upon by men alike. Recently married to Hotel Sorrento baron Miles Pitt, she has joined others in launching her fashion label, swimwear brand Le Mon amid a successful social media career boasting 635k followers.MAXINE WYLDEColour, style, fashion and colour colour colour, is former interior designer turned full time content creator Maxine Wylde’s jam. Seeing a rapid growth to her following after attending Melbourne Fashion Festivals in her inspired outfit of the day, Wylde is known for her creative inspo and did we say colour? PARIS BISHOPAn international model with more than 185,000 followers on Instagram, Paris has carved out a name for herself in the fashion world and online. The stunning brunette beauty has already had a busy 2022 working with luxury brand Louis Vuitton, as well as Scanlan and Theodore, Pilgrim, Eliya, Myer, Novo shoes and Jay Jays.VICTORIA LATUFashion commentator Victoria is quickly creating a name for herself in the influencer space, with 27.9k followers on Instagram and a regular fashion spot on Ten’s Studio 10. Born in Russia, moving to Nigeria and then coming to reside in Melbourne, Latu is a star on the rise.MARTHA KALIFATIDISDedicated MAFS fans will recognise Martha from the reality TV show where she “married” school teacher Michael Brunelli. The pair are still going strong, but Martha has worked hard to distance herself from her reality roots, carving out a fashion and beauty space online to the tune of 644k Instagram followers.CHANTELLE OTTENSexologist Chantelle Otten knows how to talk sex. Recently making headlines for taking her vibrator to dinner with her Australian of the Year boyfriend Dylan Alcott holding the remote, the author is not afraid of going below the belt to her 173k followers.