Nokia unveils Pure UI, a new user interface design language

The Nokia Design Team has crafted a new user interface design language dubbed Pure UI. This is intended to be used on Nokia phones, of course, but also all kinds of other Nokia products.

The design is intended to be consistent, flexible and future-proof and has a clean, minimalistic look, which is the leading design trend right now. There are multiple components, starting with templates and guidelines that determine the overall look.

A major part of the new look is the Nokia Pure typeface, which will be used throughout the UI.

The Nokia Pure typeface

New icons have been…