Toyota Was Dubbed a Doddering Octogenarian When It Refused To Budge Toward EVs and Now Its Dealers Just Captured 29 Percent of the Industry’s Total New Car Gross Margin

Sometimes, going against the herd pays off massively. Case in point: Toyota is thriving right now with its hybrids-first strategy, while its competitors, including Tesla, the erstwhile king of the auto space, continue to contend with a challenging demand environment and shrinking margins. Cox Automotive: Toyota Consistently Has the Most Robust Online Shopper Interest, Low Days’ Supply, and Some of the Healthiest Transaction Prices Within Their Competitive Segment Cox Automotive recently published interesting insights into the auto market dynamics in the US, noting: “Toyota and Lexus dealers captured 29% of the industry’s total new car gross margin in February, despite […]

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