Apple’s latest ad is all about the Camera Control

Apple’s iPhone 16 family launched last month and one of the standout new features on all four devices is the new Camera Control button, which Apple hilariously refuses to call a button.

The company is so proud of what it’s done with the Camera Control button that it’s put out a new ad today that is all about this one feature, showcasing everything you can do with it.

You can obviously use the Camera Control to control the camera. Swiping over the button lets you pick what you want to do, and one of the things you can do is use it to control zoom amount. And of course you can take…