Canalys’ market report for the smartphone market in Q3 2024 in Africa just dropped, showing a modest 3% year-on-year growth and projecting an even less impressive 1% growth for the full year 2025. That’s largely due to the region’s economic uncertainties.
Despite the small market gains on average across the continent, the situation in individual markets varies. For instance, Egypt showed an impressive 34% growth for a third consecutive quarter due to strong local production capacity throughout 2024.
Nigeria, on the other hand, is the biggest market in Africa but grew merely 1%,…
