Apple was reluctant to upgrade its messaging protocols to the new RCS standard initially, and ever since it gave in, Google claims that almost 1 billion messages are sent daily in the United States. The number is enormous, and the iPhone’s adoption has a significant role to play in this regard. Google mocked Apple, called it by name, and was hell-bent on getting the company to adopt the new standard, and there was a reason for it. Despite RCS growth, SMS/MMS still leads in message volume, highlighting gaps in carrier support and adoption In the U.S., the iPhone is quite […]
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