Tom Brady covered up his Nike swoosh after winning the Super Bowl to support Under Armour

• Tom Brady is an Under Armour ambassador, and he’s fiercely loyal to the sports apparel brand.
• After he won Super Bowl LV, the Buccaneers QB acted shrewdly to snub one of Under Armour’s competitors.
• Brady noticed a Nike swoosh visible on his undershirt, so he pulled up his championship T-shirt to cover it up.
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Tom Brady is one of the leading spokespeople for Under Armour, and he’s not in the business of giving free PR to the brand’s competitors.

Brady and the Tampa Bay Buccaneers beat out Patrick Mahomes’ Kansas City Chiefs to win Super Bowl LV Sunday night. As the 43-year-old quarterback hoisted the Vince Lombardi Trophy for the seventh time in his esteemed career, he caught a glimpse of himself on the stadium’s video board.

A red Nike swoosh was peeking out from his undershirt.

Nike has a contract with the NFL that requires all 32 teams to outfit their players in the brand’s apparel, including jerseys, sideline apparel, and more. That deal extends to base layers like undershirts, which aren’t typically visible to viewers.

So when Brady saw the Nike swoosh sitting squarely across his chest as he clutched his latest piece of hardware, he acted quickly and shrewdly to show his undying loyalty to Under Armour on football’s biggest stage; the 2021 Super Bowl MVP pulled up his gray Buccaneers Super Bowl Champions T-shirt to cover the decal.

Check out the clip below:

Brady’s likely to run into this issue a few more times over the final years of his career. The NFL’s apparel deal with Nike runs through 2028, so swooshes will continue to feature prominently on the gridiron. But if we’ve learned anything about the quarterback over his 21 years in the league, he will find a way to walk off with a win – no matter if it’s for himself, his team, or his brand.