The Morning Crew with Hughesy, Ed and Erin launched in January and is hoping to pull listeners from Kyle and Jackie O who are the number one rated FM breakfast show.
On air this morning, Kyle told Jackie: “Every journalist keeps asking me, ‘Have you listened to Hughesy’s show?’ I go, ‘Nup, why would I? I’m on air at the same time.’”Kyle said the 2Day FM show is “not on people’s radars” and he took issue with Erin Molan being spruiked by the network as “Miss Sydney”.“Everyone over at 2Day FM thinks Erin Molan – we know her, we like her, she’s nice enough – They think she’s Miss Sydney,” Kyle said. “I don’t think that’s right.”Kyle’s comment was seemingly in reference to an interview Hughesy did with Mumbrella in mid-January in which the comedian said: “Erin, she’s one of the faces of Sydney right now. People know Erin really well, and so I don’t think there’ll be any issue with us connecting with Sydney.”Kyle then tuned into the 2Day FM breakfast show live on KIIS FM.“We’re listening to the 2Day FM show, it’s no good by the way,” he said.After listening to a brief story from Hughesy, Kyle laughed sarcastically and said: “Oh, I’ve had to hold my d**k it’s that funny!”The outburst shocked Jackie who said: “Who’s got their period today? You do! What’s wrong with you?”Later in the segment, Kyle accused the 2Day FM show of using fake callers on air.“Over at 2Day FM every single call they put on air, I would imagine, is fake,” he said. “Listen, I’ve got spies there and they say no one rings for all of their contests. They’re all internal, they’re all fake. “How sad,” he said.
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KYLE’S HISTORY WITH 2DAY
Kyle and Jackie O hosted the breakfast show on 2Day FM for a decade before the duo blindsided their employers at the end of 2013 and announced they were jumping ship to rival station Mix 106.5, which was being rebranded as KIIS FM.Speaking to Osher Gunbserg on his Better Than Yesterday
podcast in 2019, Jackie O explained in detail how Kyle orchestrated the bold move and described the “furious” reaction from her 2Day FM co-workers when their defection was announced.“In radio you don’t leave negotiations until November when your contract is expiring in December,” Jackie O said. “The fact that no one (at 2Day) had come to us with a contract by October (2013) spoke volumes to us.”At the time, Kyle and Jackie O were the number one FM breakfast show in Sydney and had been for more than six years.“They came with a contract but by then there was a lot of things we had heard that had been said behind the scenes about us, that we were on our way out,” Jackie said. “They were still wanting to sign us, but when you hear things from people that suggest we’re on our last legs, you then start to think, ‘What do we do from here?’“Kyle called me one night and said, ‘I’ve got an idea. What about we go to Mix FM and we rebrand it as KIIS?’”
Jackie assumed Kyle was “in one of his moods” and went along with what he was saying, with the belief he’d have forgotten about it the next day.But a month later she received another call from her radio offsider.“Kyle said, ‘I’ve just gone in and I’ve told them I’m resigning (from 2Day),’” she recalled on the podcast. “He goes, ‘We’re going to Mix, babe.’“I was furious. I broke down in tears. I said, ‘Kyle, I’ve just signed a mortgage and I have not spoken to one person at Mix. I don’t know what’s going on. Do they even want us or is that a figment of your imagination? Do they want to rebrand to KIIS? That’s a big deal. A station rebrand is a very expensive thing!’“I was petrified. It gave me no choice, I had to resign as well. I’m not going to stay and do a show without Kyle.”A week later Kyle arranged a secret meeting with Ciaran Davis, the Australian Radio Network CEO (which owned Mix), and the national content director Duncan Campbell at a hotel boardroom in Sydney“They gave us their word about how much the contract was going to be and we shook on it,” Jackie told Osher. “I was sh**ting myself, I really was. It was too much for me. I don’t like this kind of drama.”Kyle and Jackie O’s contract to host the KIIS FM breakfast show from 2014 onwards was top secret, and they managed to convince their 2Day FM co-workers that they were both giving up radio rather than jumping ship as they finished out the year on the station that had been their home for so long.“A couple of execs in there (2Day) were questioning, ‘Why would you just resign and quit and leave radio when you two love radio so much?’” Jackie recalled.
One 2Day exec had even heard a rumour that the radio stars were moving to Mix FM (which was rebranded as KIIS) and asked them about it point blank.“She said, ‘Are you going to Mix? I want you to swear (on someone’s life),’” Jackie said. Without missing a beat, Kyle replied, “I swear on so and so’s life that we will not ever be on air at Mix,” Jackie said on the podcast. “He’s not telling a lie. He knew it was going to be changed to KIIS.“This content director went around and told everyone, ‘I know for sure they’re not going anywhere.’ They were all very pleased.”Late in November 2013, Kyle and Jackie O farewelled their listeners for the last time on 2Day FM.Their co-workers were under the assumption the duo were also saying goodbye to radio, but just 10 minutes after their final show aired, ARN went public with the news they had signed Kyle and Jackie O.“Oh god, it was just horrible,” Jackie told Osher about her last day at 2Day.“Everyone from every floor at SCA (Southern Cross Austereo) had come up to watch our last show … Everyone was there with a big farewell party for us.“As Kyle came out of the studio to hundreds of people clapping, Kyle said, ‘I’m just going to the loo, I’ll be back in two seconds.’ Well, he just exited and was out of there.”But Jackie felt bad and decided to stick around and thank her co-workers. Then the news broke.“Suddenly, I look around and people all have headphones on,” Jackie said.At the farewell party, word spread like wildfire that ARN had just announced on air that Kyle and Jackie O were defecting.“Simon Greally, our EP (executive producer) at the time, said, ‘Jackie, you need to get out of here!’ As I was walking out of the building they were ripping down our posters. They were furious,” Jackie recalled.In 2014 Kyle and Jackie O started broadcasting their new breakfast show on KIIS FM and they were uncertain if their listeners would follow them to their new station.But they did.When the first round of radio ratings were released in 2014, Kyle and Jackie O were still the number one FM breakfast show in Sydney, a title they still hold today.
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