Jabin Botsford/The Washington Post via Getty Images
- MyPillow CEO Mike Lindell says he is launching his own social-media site.
- It would launch in the coming weeks and would advocate for free speech, Lindell said on Friday.
- Lindell has been banned from Twitter for spreading election-related conspiracy theories.
- Visit the Business section of Insider for more stories.
MyPillow CEO Mike Lindell, the Trump ally who has been banned from Twitter for spreading election-related conspiracy theories, plans to launch his own social-media site.
The platform could launch within a month, Lindell said on Charlie Kirk’s podcast Friday.
“Every single influencer person on the planet can come there, you’re gonna have a platform to speak out,” Lindell said. “It’s not just like a little Twitter platform,” he said.
He’d been working on the site for four years, he said.
Mediate first reported on the news.
Lindell is currently at the center of a $1.3 billion defamation lawsuit by voting-machine company Dominion. He spread the election-fraud conspiracy theory that claimed Dominion’s technology switched votes from former President Donald Trump to President Joe Biden. The theory has been thoroughly debunked.
He was banned from Twitter in January, and in February both YouTube and Vimeo pulled down a three-hour film, called “Absolute Proof,” that he made about the election.
In the podcast, Lindell spoke about “cancel culture,” and said his Wikipedia page had been “changed into something I’m not,” without giving specifics.
“Google canceled me on some things, I can tell ya,” he said, adding that the search-engine, which owns YouTube had taken “tens of thousands of dollars” from him in advertising revenue before it “shut me down.”
He said that “even the bad stations” wouldn’t have him on their shows to talk about Dominion, election fraud, and the coronavirus vaccine.
“They’re suppressing our voices,” he said.
Lindell: “You will not need YouTube, you won’t need these places”
He said his social-media platform would offer an alternative to these sites. “We’re launching this big platform, so all the voices of our country can come back and start telling it like it is again,” he said.
“You will not need YouTube, you won’t need these places,” he added. “So it will be where everything can be told because we gotta get our voices back.
“People will be able to talk and not walk on eggshells,” Lindell said.
He said the platform would launch in “four or five weeks,” but that it also could launch in “10 days.”
He couldn’t say the name of it yet, he added.
In response to Lindell’s support for the election-fraud theory, retailers have been cutting ties with MyPillow. Lindell said 22 retailers had now stopped selling his pillows, with the latest being Sam’s Club and Boscov’s.
He told Insider in February he expected the company to lose around $65 million in revenue this year from retailers pulling the products from sale.
Do you work for MyPillow? Got a tip you want to share? Contact Grace Dean via email (gdean@
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