Simply put, it’s our job to find the best beauty products out there for you. From the newest serum to the hottest lipstick color to the dry shampoo that will change your life, we will find it, test it, and let you know what we think. We’re not complaining. It’s a pretty fun gig, and we’ll volunteer to be beauty guinea pigs any day.
But one of the cool things to come out of this is finding out what products you’re loving and buying. It helps us figure out what you want to learn more about and what you’re into so we can bring even more personalized recs to you.
Because we share a lot of our favorites with you every single day, we recognize it might be hard to keep up. So we’ve decided to put together a handy weekly list of what we love and what you love—consider this a CliffsNotes, one-stop shop of what’s really trending and worth adding to your cart at this very moment.
This week, we’re taking a look at the best makeup finds under $15. Take a look at what the Who What Wear universe (including editors, staffers, and readers) is obsessed with right now, and if you don’t see a new favorite on this list, we’d love to know. Send us a DM.
Specially formulated for mature skin, this serum foundation is ultrahydrating and contains vitamin B3. It won’t settle into fine lines and leaves a smooth, natural finish. Plus, it has that all-important SPF protection.
Celebrity makeup artist Denise Madrigal told us that this was one of her favorite drugstore foundations. “This foundation is more medium coverage but still allows for buildable coverage without calling up or setting into fine lines, and it’s actually my personal go-to backup foundation for myself,” Madrigal said. “I will also use this on my clients when they’re looking for coverage but something that doesn’t feel heavy on the skin.”
Revlon’s cult-favorite foundation is a perfect fit for oily skin. The oil-free formula is designed to control oil and shine. And you don’t have to worry about its staying power––it lasts for 24 hours.
Another celebrity makeup artist recommendation, this foundation from E.L.F. is one of Vincent Oquendo’s go-tos. He told us it’s a favorite because it has a semi-matte finish and is great for helping textured skin look smooth and radiant.
This foundation’s formula contains an amino-peptide complex, which works to firm and smooth the skin and minimize the appearance of fine lines and wrinkles. The lightweight product is buildable and leaves a nice, glowy finish.
If you want that voluminous, full-fan effect, look no further than this mascara. The brush has 10 layers of bristles to coat, lift, and curl every single lash.
Okay, with over 120,000 ratings and 4.5 out of 5 stars on Amazon, this mascara is probably the highest-rated product from the retailer. One reviewer wrote, “It provides dramatic length and great volume. I can honestly say I can’t stop looking at my eyelashes in the mirror every single day because of how awesome they look. Also, it is very long-wearing.”
This mascara has both volumizing and lengthening powers, but it won’t leave any clumps, smudges, or flakes. The brush also has over 200 bristles so you can make sure every lash is covered and lifted.
Covergirl’s Lash Blast is a total classic because it just creates so much volume. It comes in four different shades, so you can choose one that matches your lashes perfectly.
I mean, who didn’t have one of these in their makeup bag? It’s such an iconic tube and has been around for over 50 years. It conditions and thickens your lashes, leaving them looking super full.
You don’t have to worry about this lipstick drying your lips out––it’s infused with nourishing vitamin E and avocado oil, so it goes on so smoothly. The creamy-finish lipstick comes in a whopping 52 shades, so there will definitely be a shade that’s just perfect for you.
A long-lasting color is always at the top of my wish list when I’m shopping for a lipstick because I hate having to reapply over and over again. This one from Covergirl works for me and lasts for 24 hours thanks to its nourishing and sealing topcoat.
This is one of my favorite drugstore matte lipsticks for a number of reasons. One, it doesn’t leave my lips dried out and lasts the whole day. Two, there are just so many shades to choose from. I always get compliments when I wear it.
Some lip glosses can feel sticky, but not this one. It gives sheer-to-medium coverage and goes on super smoothly.
This lip crayon is part gloss, part balm, so it leaves your lips moisturized with just the right amount of color. The formula is enriched with shea butter, jojoba oil, and kendi oil.
Maybelline’s concealer formula contains goji berry and Haloxyl to refresh the eye area. The under-eye concealer targets dark circles, fine lines, and puffiness.
It’s great that this concealer is available in 23 different shades so you can find one that works with your skin tone. Use it to cover up blemishes and dark circles and even to contour.
Senior beauty editor Erin Jahns is a fan of this concealer, saying, “Even though you can use this affordable concealer anywhere on your face, I’m personally a big fan of swiping it forcefully under and around my eyes, which are often dark. It instantly masks (without looking cakey) the telltale signs of insomnia or late-night Netflix binging, and I even tell people it’s an exact dupe for another concealer (which shall remain nameless) about 10 times its price.”
If you have dry-skin concerns, you’re going to love this concealer from Neutrogena. It will cover up any redness, dark circles, and blemishes, but it will also soothe dry skin thanks to hyaluronic acid.
This waterproof concealer delivers a matte finish and full coverage that lasts for up to 24 hours. The product comes in 25 different shades, too.
You’ve got a lot of options with this eye shadow palette: It has shimmer, matte, satin, and metallic finishes. The highly pigmented shadows also have major staying power––24 hours to be exact.
Applying liquid eyeliner can be tricky for some people, but Maybelline’s Hyper Easy Pen makes it so easy because it glides smoothly without any skipping. It lasts for 24 hours and won’t smudge at all.
With 16 shades in satin, matte, metallic, and shimmery finishes, you have just about everything you need for various eye makeup looks. There are six different palettes, from neutrals to brights (think bold hues).
This mechanical pencil eyeliner has a rich and creamy formula that glides on so easily and stays on for up to 16 hours. The pencil has a built-in sharpener and a smudger, so you can play with different looks.
If you like the look of a liquid eyeliner but want something creamier, you’ll like this product from Nyx. It gives off an intense color that doesn’t smudge or fade. Next up: 7 Nontoxic Self-Tanners That Deliver Glowier Results Than the Actual Sun
