Google is keeping an eye on where you go on the internet.
Back in 2020 Google announced the beginning of the end of third-party cookies that track you as you click around the Chrome web browser. Now it’s starting to roll out its cookies replacement, a tracking mechanism called a “Federated Learning of Cohorts,” or FLoC.
Cookies remember information about your logins or what you’ve looked at on a shopping website. Advertisers use this information to better understand your online and even offline behavior, and to then feed you specific, targeted ads that follow you around the internet. Google has said it wants to make internet browsing feel less invasive, but it also wants to keep online advertising money coming in. Read more…
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