- Roblox shares rose about 9% on Tuesday after the online gaming platform said it reached a digital product deal with Hasbro.
- The Roblox platform will introduce Nerf-blasters and a version of the Monopoly board game.
- Hasbro shares gained after the deal, terms of which were not disclosed.
- See more stories on Insider’s business page.
Roblox stock leapt Tuesday, with toymaker Hasbro reaching a deal to launch some digital products with the online games platform.
The deal will feature a range of Roblox-inspired Nerf blasters and a Roblox version of the classic board game Monopoly. No financial terms of the agreement were released in a joint statement.
Roblox shares bounced up as much as 8.9% to an intraday high of $81.70 then pared the gain to 7.8%. The stock began trading last month on the New York Stock Exchange and spiked up during its trading debut.
A platform popular with kids, Roblox allows players to jump from games created by other people or to build games themselves. Hasbro shares on Tuesday were up 2%.
The Nerf blasters will include a redeemable code for players to use a virtual blaster on their avatars and each Monopoly: Roblox 2022 edition game will include a redeemable code for a virtual item.
The products will add to Roblox’s lineup of titles which includes “Adopt Me,” in which players care for virtual pets. Tuesday’s statement said NERF later this year will launch its own branded experience on Roblox, with detail set for release later this spring.
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