Paid podcasts are coming to Apple. However, the new subscription service is missing something crucial.
At Apple’s big 420 event this week, the biggest player in the podcast distribution space announced that creators will be able to sell subscriptions to their shows right on Apple Podcasts as early as next month. As interesting as Apple’s platform looks (and we’ll get to that in a second), there’s a major component it’s lacking: The company will not be providing podcast creators with their subscribers’ details.
That means no names, no emails, no way to reach out to subscribers outside of the podcast content. Creators won’t know who is paying to listen to their show — even though Apple will. Read more…
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