For BTS fans, there’s no such thing as too much butter.
The international K-Pop phenom that is BTS broke another record Sunday. According to Variety, the group’s new single, “Butter,” racked up the most Spotify streams on the day of a song’s debut ever.
The magic number was 11.04 million “filtered” streams, which means legitimate listens as far as we can tell, with suspected spam/bot streams filtered out. Note that this isn’t something Spotify explains on its website, so we’ve reached out for clarification.
Regardless, “filtered” streams appear to be the number that “counts” for Spotify’s purposes. And the 11+ million streams “Butter” amassed qualify the song as a record-breaker. The previous record holder, “I Don’t Care” by Justin Bieber and Ed Sheeran, is at 10.977 million filtered streams. Read more…
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