I went to Sonic drive-in and saw why the chain saw huge growth during the pandemic

OSTN Staff

Sonic
  • Sonic increased sales by over $1 billion during the pandemic.
  • Experts credit the chain’s drive-in model and broad menu for its success.
  • I went there to try out the food and drive-in experience.
  • See more stories on Insider’s business page.
Sonic’s drive-in model thrived during the pandemic as competitors closed dining rooms.

Sonic now hiring sign
Sonic drive-in sign.

I visited a Henrietta, New York location to try out the drive-in service that was so successful.

Sonic drive-in
Sonic was massively successful during the pandemic.

Sonic operates a drive-thru, dining room, and drive-in. The drive-in has 15 to 20 parking spots with their own speakers to order food, which is brought outside by the car hop.

Sonic drive-in
Sonic was massively successful during the pandemic.

The drive-in area is under a covering that keeps it comfortable in hot temperatures or rainy weather.

Sonic drive-in
Sonic was massively successful during the pandemic.

The drive-in section is just across the parking lot from the entrance.

Sonic drive-in
Sonic was massively successful during the pandemic.

There’s also a small outdoor seating area.

Sonic drive-in seating
Sonic was massively successful during the pandemic.

Normally customers would also have the option of ordering and eating inside, but the dining room was still closed.

Sonic drive-in
Sonic was massively successful during the pandemic.

Each drive-in spot is essentially a drive-thru in miniature, with a sign displaying Sonic’s massive menu. Customers press the red button to signal that they are ready to order, and a worker will take their order through the speaker.

Sonic drive-in screen
Sonic was massively successful during the pandemic.

Most of the sign is a static display, but there is also a digital screen that shares information. In this case, it said that some ingredients were not available because of supply issues across the entire industry.

Sonic drive-in order screen
Sonic was massively successful during the pandemic.

I ordered through Sonic’s app before I arrived, which gave me time to look through the extensive menu that experts say is key to the chain’s success.

Sonic app
Sonic grew during the pandemic.

Source: Insider

The menu has typical fast food fare – burgers, chicken sandwiches, and fries.

Sonic app
Sonic grew during the pandemic.

Unlike many competitors, it also has a wide selection of snacks including different types of tater tots, mozzarella sticks, onion rings, and soft pretzels. Analysts said that the comfort food not tied to a specific meal time may have also contributed to Sonic’s success.

Sonic app order
Sonic grew during the pandemic.

Source: Insider

Sonic’s drinks are a major part of its appeal to customers. Sonic’s president told Insider that 25% of all orders are drink-only, and there are 1.3 million possible drink combinations on the menu.

Sonic drive-in
Sonic was massively successful during the pandemic.

Source: Insider

There are so many options to add to a drink that it’s almost overwhelming. I finally went with a diet coke with cranberry flavor and lime.

Sonic drive-in
Sonic was massively successful during the pandemic.

Once you finish ordering on the app, check out and pay.

Sonic drive-in app
Sonic was massively successful during the pandemic.

The app lets you know that the order has been accepted.

Sonic drive-in app
Sonic was massively successful during the pandemic.

When you arrive, the app prompts you to say where you are parked. Each spot in the drive-in has a corresponding number.

Sonic drive-in app
Sonic was massively successful during the pandemic.

The app gives updates about order status while you wait.

Sonic drive-in app
Sonic was massively successful during the pandemic.

Once you’re checked in on the app, you can also see your order status on the screen. The screen informed me when a carhop was heading out with my order.

Sonic drive-in order screen
Sonic was massively successful during the pandemic.

Carhops bring out food and drinks to customers waiting in parking spots.

Sonic drive-in
Sonic was massively successful during the pandemic.

A server brought out my food and drinks within a few minutes, boxed up conveniently for transport.

Sonic drive-in food
Sonic was massively successful during the pandemic.

The drinks, a milkshake and a flavored coke, were probably the highlight of our trip – and definitely worth a visit on their own.

Sonic drive-in drinks
Sonic was massively successful during the pandemic.

Some people eat in their cars, but I chose to drive home because the snacks I ordered were fairly messy.

Sonic drive-in parking spots
Sonic restaurants have over 20 drive-in spots.

While it’s not the prettiest food in pictures, Sonic delicious comfort food options that are perfect for sharing.

Sonic drive-in takeout
Sonic was massively successful during the pandemic.

After my visit, I’m not surprised that Sonic grew so much during the pandemic. It sells snacks and drinks that make a perfect treat any time of the day, and the drive-in has very minimal contact with other people for safety.

Sonic drive-in
Sonic was massively successful during the pandemic.

Read the original article on Business Insider

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