Taco Bell
- Taco Bell’s fan-favorite Nacho Fries are coming back.
- They debuted in the US in 2018 as the most successful launch ever by the chain.
- Since then Taco Bell periodically brings them back for a short time.
- See more stories on Insider’s business page.
Taco Bell is bringing back Nacho Fries beginning July 22.
Nacho Fries frequently make their way back onto Taco Bell menus. It’s french fries dusted with a spicy seasoning and served with nacho cheese dipping sauce. The item will be available for $1.39. This time around, they will also come in a loaded taco-style option, served covered in a layer of warm nacho cheese, sour cream, and beef.
Taco Bell’s Nacho Fries frequently come and go from the menu, not unlike McDonald’s McRib.
Nacho Fries launched in the US in 2018, but they were already popular around the world by that point. The fries served mostly as a base for other flavors, like loaded fries in Japan and Fries Supreme in Canada. After years of fans begging, Taco Bell US finally launched the much-anticipated fries in the US.
When they did come to the US in 2018, they were a hit, becoming the most successful launch in Taco Bell history. The limited-time menu item was ordered 53 million times between January and April, when it was removed from menus. Same-store sales increased 1% in the quarter when fries were available, and 25% of all Taco Bell orders during that timeframe included fries, Kate Taylor reported for Insider.
Taco Bell
Fries were back on menus briefly in the summer of 2018, and then again in January 2019. They were back for a fourth time in June 2019 with Bell Grande and Supreme options, which both included beef, cheese sauce, tomatoes, and sour cream. In January 2020, Taco Bell added some variety with a buffalo chicken fry topping. Now, nacho fries are back for the sixth time in four years.
The short-term availability only seems to make them more appealing to customers. Taco Bell’s Twitter replies are often filled with customers asking when Nacho Fries are coming back, or saying how much they miss them. There are even recipes online that attempt to mimic Taco Bell’s.
Taco Bell frequently changes its menu, though the rollout of new items slowed slightly during the pandemic. Few fan-favorite items are ever really gone for good. Instead, the chain cycles through limited-time promotions of dishes like the Naked Chicken Chalupa and Potatorito.
Do you have a story to share about a retail or restaurant chain? Email this reporter at mmeisenzahl@businessinsider.com.
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