Reuters
- Ad agencies are hiring for thousands of open jobs as the industry recovers from pandemic losses.
- Insider analyzed public data from 2020 and 2021 to see what top agencies pay for different roles.
- Salaries vary widely – a managing director can make $230,000 at IPG and up to $470,000 at Omnicom.
- See more stories on Insider’s business page.
Ad agencies across the US are currently scrambling to fill hundreds of open positions after cutting thousands of jobs during the pandemic.
But ad agencies and holding companies largely don’t share salary information, and employees often don’t know what their colleagues make. Insider analyzed base salaries at some of the industry’s biggest names, including holding companies and independent agencies.
All employers have to file paperwork with the US Department of Labor’s Office of Foreign Labor Certification when hiring internationally. The agency releases that information – including updated salaries – each quarter.
Insider rounded up how some of the industry’s biggest players pay employees at different levels. Salaries vary widely between firms. For example, an associate creative director can make up to $130,000 at Dentsu, $200,000 at Droga5, and $225,000 at IPG.
This information only concerns international hires and base salary, though most agencies offer bonuses, and some also provide equity.
The full data set includes 2020 and 2021 salaries for positions ranging from junior analysts to global chief creative officers.
Read more about how ad agencies pay employees
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