The 42-year-old Channel 9 journalist, who surprisingly went largely unnoticed for sporting the identical outfit since Wednesday, told viewers on this morning’s program the stunt was all in the name of charity.Her co-host, Karl Stefanovic, has also worn the same outfit for the last three days.The duo said they had been taking part in ‘The Sudsy Challenge’, an initiative by local charity Orange Sky Australia to raise awareness for homelessness and people doing it tough.RELATED: Karl slams Joe Biden over Afghanistan comments“This cause is brilliant,” Ally said. “It is known as ‘The Sudsy Challenge’. All you have to do is keep your kit on for three days, the same kit, to help raise funds and awareness for homelessness.“You are going to help to ensure people who experience homelessness have access to free laundry and shower services as well as a place to sit down for genuine chat.”RELATED: Ally loses it at Karl ‘I hate you’Stefanovic famously launched a sexism experiment in 2014, in which he wore the exact same suit on the program every day for a year and by the end of it no-one had noticed.The stunt, which he revealed after the fact, made news around the world, with Stefanovic coming up with the idea to support his then-co-host Lisa Wilkinson after viewers repeatedly criticised her outfits. Reflecting on the constant judgment and double standards his female counterparts face daily, the prankster said during his big reveal that he had set out to “to make a point”.RELATED: Ally Langdon details ‘horrible’ injury“I’ve worn the same suit on air for a year – except for a couple of times because of circumstance – to make a point,” Stefanovic said.“Women are judged much more harshly and keenly for what they do, what they say and what they wear.”Perhaps Langdon’s repeated threads going unnoticed has shown we’ve made strides.
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