The former Friends star is launching her own brand, titled LolaVie, on September 8. Aniston, 52, teased the news on Instagram and via LolaVie’s website, which shows test tubes filled with bamboo, lemons and water, perhaps hinting at all-natural skincare, New York Post reports.Per Page Six, an application was filed to trademark the name “LolaVie” in the areas of face and body lotion, shower gel, candles and hair care in July 2019. This is not Aniston’s first venture into the beauty world. She was a co-owner of haircare brand Living Proof – available in Australia at Mecca – before its sale to Unilever in 2016. Aniston’s posts about LolaVie showed the Morning Wars star from behind, with her hair in loose, beachy waves, teasing only that “something’s coming”.The style icon holds the title of chief creative officer at Vital Proteins and has long been the face of Aveeno.In 2010, she released a perfume called LolaVie — which she explained meant “laughing at life” — but later abruptly changed the scent’s name to “Jennifer Aniston” due to conflicts with a similar brand.“It’s a long story and honestly it’s too personal to tell, but it has a special significance,” she said at the time, of her original name choice.Aniston joins Hailey Baldwin, Ariana Grande and Harry Styles who are set to launch beauty brands this year. Styles is rumoured to be launching a line of nail polish under the name Styles, Harry Edward (aka “SHE”).Kim Kardashian West is relaunching her KKW Beauty line, while her sister Kylie Jenner recently launched her brand Kylie Cosmetics into the Australian market, with a mega deal at Mecca.Jennifer Lopez has JLo Beauty and Rihanna has had huge success with Fenty and Fenty Skin – available at Sephora – which recently landed her on Forbes’ billionaire’s list.Meantime, Aniston is preparing to launch the much-anticipated second season of The Morning Show (known as “Morning Wars” in Australia) on Apple TV+, which was shot during the Covid pandemic. “[As] actors, we were living in an alternate universe where Covid did not exist,” Aniston told InStyle.“I was able to walk into it pretty centred, knowing we had an incredible epidemiology team. I missed seeing my crew’s faces — that was tough.“I also wasn’t with Reese [Witherspoon, her co-star] or the rest of the cast as often as in the first season. But the writing is incredible.”As for the return of red carpets in the wake of Covid, Aniston is taking inspo from one of her contemporaries – Jennifer Lopez, when it comes to posing. “I want to know what gives her the look like she’s about to be seething. It’s amazing,” Aniston said. “She’s almost stuck getting mad at somebody, but she’s just so gorgeous. She’s like, ‘I can’t believe I’m standing here’. But I don’t think she’s trying; she fell out of bed that way. She’s a performer.”
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