If you ever wondered what the story behind the design of Samsung’s latest and greatest flagships was, this is for you. That is, if you like reading PR speak gibberish in your spare time, as we do. If so, you’ll be enticed by phrases like “the essence of originality” and “newness beyond innovation”.
The Samsung marketing team is basically praising the Samsung design team in terms that lowly humans who don’t work in marketing departments may have trouble understanding very well. Here’s what “the essence of originality” is all about: “Samsung has always aspired to develop a simple and flat…
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