If you’re reading this, you probably appreciate how much Who What Wear’s fashion editors love to shop. And they’re really, really good at it. Between trend forecasting and street style galleries, if it’s worth adding to your wardrobe, we’ve probably written about it. Whether you’re interested in upgrading your handbag collection, investing in the biggest trends of the season, or simply discovering new fashion brands, Who What Wear has you covered.
Now, a new month means it’s time to turn the spotlight back on our favorite shoppers—you! Below, you will find the most popular fashion pieces under $100 that Who What Wear readers (and, let’s be honest, staffers) actually purchased over the past month along with a few notes about why we also love each item. Think of it as a Who What Wear nomination seconded by hundreds—sometimes even thousands—of our readers, updated monthly to reflect not only the best purchases we’ve made but also what is still available and genuinely worth adding to your shopping cart.
Intrigued? We hope so. Keep scrolling to see the 25 most popular fashion items our readers purchased in January.
Of course, this pullover sweater was a best seller last month. It’s the embodiment of chic.
This satin blouse comes in three chic hues.
Nordstrom’s cashmere sweaters are of great quality and come at an unbelievable price.
Two words: chunky cable-knit.
Cardigans are a spring staple.
Honestly, we’re not surprised this button-down was a best seller last month.
Never underestimate the power of a little rib-knit top.
Of course this faux-leather blazer would be a best seller. We’re about it.
This rib-knit dress is flying off shelves.
Blazers are a wardrobe staple.
This slip dress is perfect for lounging at home or layering under a sheer going-out look.
Everyone needs an oversize jacket in their arsenal.
The Ribcage silhouette makes a triumphant return to the monthly lineup! Some things never go out of style.
Pro tip: Throw these on with your favorite turtleneck, and you’ve got the perfect polished ensemble.
Flare leggings are a perennial favorite.
Sometimes, the best jeans come in a fun hue.
These look so cozy.
Found: affordable tights that won’t rip on the first wear.
Chunky knee-high boots aren’t going anywhere anytime soon, according to this best seller.
Cashmere-lined and touch screen–friendly gloves? We’re never taking these off.
