If there’s one accessory that epitomizes the ’90s, it’s surely the baguette bag. Just one glimpse at its teeny proportions and dainty shoulder strap will take you thundering down memory lane to a time when jeans were low-slung and crop tops were in plentiful supply. For me, the trend has connotations of chick-flick heroines, glamazon girl-band members, and, well, Regina George. As an accessory, it certainly had a particular “look” attached to it.
As someone who prefers low-key silhouettes and practical handbags, it’s fair to say that I was initially dubious about the baguette’s return to fame. But before you dismiss it as I did, let me assure you that the 2022 iteration has a different flavor than the ’90s original. Along with many other spring/summer trends, the baguette 2.0 has taken on a more minimalist spin, and the majority of styles this season come unprinted in shades of black, brown, cream, and faded pastel.
They’re designed to sit nicely with tailored shirting, loose-fit jeans, sharp blazers, and slouchy sweaters, and many of our favorite influencers have been using theirs to add polish to basic outfit pairings. If you’re worried about the price tags of the designer iterations beloved by Carrie Bradshaw and the crew, rest assured that the high street has delivered a bounty of winning styles that can easily fit into any budget. This is also a trend that lends itself to buying secondhand, so if you fancy a pre-loved look, head over to Vestiaire Collective or Etsy and keep your eyes peeled. Scroll down to see and shop the throwback bag look that won’t cost you the earth this summer.
Go tonal with a matchy-matchy skirt and jumper. Then add a colour-coordinated baguette.
You can’t go wrong with a black bag.
H&M’s prices can’t be beaten.
Editors love the French brand Coperni.
Why not use your baguette to add a pop of colour to a casual weekend look à la Lucy Williams?
This looks way more expensive than $20.
I never thought I needed a yellow bag until I saw this gem.
How cute is this little barrel bag?
Throwback to the ’90s with a vintage check baguette bag, as seen on Anne Laure Mais.
I love this beaded detailing.
The perfect option for a night on the town.
This is a beautiful bag if you’re ready for a designer investment.
With this price, I won’t be paranoid about getting this white bag dirty.
I love this unique shape.
Another affordable winner from H&M.
This electric blue is so on-trend.
This is like a bag version of a leather moto jacket.
This eggshell color will go with absolutely everything in your closet.
Fashion editors adore Wandler bags.
Another great color to choose if you’re looking for versatility.
