Coca-Cola opened a pop-up shop in London’s Covent Garden, its first in Europe.
The store sells a range of Coca-Cola branded merchandise, including clothing and collectible items.
A bar is situated at the rear of the store, serving mocktails and drinks topped with sugar bubbles.
Coca-Cola recently opened a pop-up store in central London. It’s the firm’s first apparel store in Europe, according to store employees.
The Coca-Cola store in Covent Garden, London.
Abby Wallace/Insider.
The store is home to a range of Coca-Cola branded merchandise, including clothing, collectibles, shoes, and a bar selling variations on the famous soda.
Inside the Coca-Cola store in Covent Garden, London.
Abby Wallace/Insider.
The store has several items of London-related merchandise, a nod to the store’s location in the busy shopping and marketplace area of Covent Garden.
Inside the Coca-Cola store in Covent Garden, London.
Abby Wallace/Insider.
The shop also features a range of other Coca-Cola branded items, including hoodies, sweatpants, and caps.
The clothing racks inside the Coca-Cola London store.
Abby Wallace/Insider.
This pair of Coca-Cola themed trainers costs £195 ($241), one store worker told Insider …
The Coca-Cola branded trainers in the store.
Abby Wallace/Insider.
…while this Coca-Cola embossed varsity jacket has a price tag of £98 ($121).
The store featured Coca-Cola branded varsity jackets.
Abby Wallace/Insider.
The pop-up shop is also selling a limited edition “Intergalactic” clothing range. The space-themed range also extends to Coca-Cola drinks and was inspired by the soda’s first journey into space.
The intergalactic range inside the store.
Abby Wallace/Insider.
Coca-Cola was the first soda to be consumed in space. Astronauts on the Space Shuttle Challenger took a “space can” along with them on a 1985 mission, according to the Coca-Cola website.
The clothing rails inside the Coca-Cola store in Covent Garden, London.
Abby Wallace/Insider.
Clothing items from Coca-Cola’s collaboration with jeans brand, Lee, also feature in the store. According to one worker, Lee made the original uniforms for Coca-Cola’s bottlers. The pin-striped jacket is a replica of that uniform, they added.
The store had Lee-branded jackets.
Abby Wallace/Insider.
The store also boasts floor-to-ceiling shelves stacked with Coca-Cola collectible bottles …
The store had collectible bottles.
Abby Wallace/Insider.
… as well as glasses in the shape of Coke bottles and tin cans.
Glass collectibles in Coca-Cola’s London store.
Abby Wallace/Insider.
There is also a station where you can customize your own can of coke.
The Coca-Cola store in London has a station where you can customize your own can.
Abby Wallace/Insider.
The best part of the store is the “beverage bar,” located at the back of the outlet. It made the store feel less like a pop-up and more like a permanent store.
The store had a bar inside.
Abby Wallace/Insider.
The bar served a menu of Coca-Cola based beverages …
The bar served a range of Coca-Cola branded drinks.
Abby Wallace/Insider.
…including limited-edition mocktails themed around a particular event. This month, the “Winner’s Circle” drink was inspired by the FA Cup, an annual soccer competition currently taking place in England.
The menu behind the bar in the Coca-Cola London store.
Abby Wallace/Insider.
The bar also offered trimmings to the tapped drinks, including a citrus-flavored “Bubble Blaster” which burst into vapor over my drink.
A Coca-Cola drink with the “Bubble Blaster” added on top.
Abby Wallace/Insider.
The store is a temporary installation and is set to remain open until September.
The Coca-Cola London store had branded caps and wallets.
Abby Wallace/Insider.
While this is the first Coca-Cola store in Europe, the retail giant also has stores in Orlando, Las Vegas, and the home of Coca-Cola’s headquarters, Atlanta.
A framed picture of the neon Coca-Cola sign previously erected in Piccadilly Circus, London.
