H&M launches a new brand, H&M Move, featuring Jane Fonda and JaQuel Knight
Forty years ago, Jane Fonda released her infamous global fitness campaign on VHS. And today, the icon has teamed up with H&M and acclaimed choreographer JaQuel Knight on a campaign, to once again guide others toward a healthy lifestyle. H&M Move, an entirely new brand under the retailer, is aiming to make physical activity more accessible with functional yet stylish clothing (dubbed “movewear” instead of “sportswear”) and an inclusive approach to staying active. Basically, you don’t have to be athletic — any sort of movement will do!
Van Cleef & Arpels unveils the second installment of Legend of Diamonds
The storied history of Van Cleef & Arpels, dating back to 1906, is celebrated in Legend of Diamonds – White Diamond Variations, chapter two. The 82-piece collection showcases the white diamond’s permanent place within the Maison, and retraces and reinterprets the many distinctive styles from the brand’s archives. As a result, a vast assortment of different eras and artistic trends are brought to life.
The Boss FW 2022 campaign features Naomi Campbell
Building on its influential brand refresh earlier in the year, BOSS is teaming up with a star-studded cast for Fall/Winter 2022. For the first time in the brand’s campaign history, Naomi Campbell will be featured, alongside BOSS’s familiar roster of next-gen faces: TikTok creator Khaby Lame, Italian tennis player Matteo Berrettini, German runner Alica Schmidt, and household names Lee Min-ho, Future and Kendall Jenner.
OVO launches Y2K-inspired denim
OVO’s Spring/Summer 2022 womenswear collection steps inside a Y2K world. Denim pieces paired with cropped logo T-shirts and tanks, monogrammed bike short sets and zip up hoodies dot the capsule with pops of pinks, purples and baby blue. Shop the assortment now.
Cole Sprouce directs and shoots Canada Goose’s FW 2022 campaign
Cole Sprouce has teamed up with Canada Goose once again to direct and photograph the “Live in the Open” campaign. Set in the Canadian Rockies of Alberta, mother nature’s beauty is the backdrop to Canada Goose’s new Fall/Winter 2022 collection, which features a range of performance outerwear, apparel and footwear in colourways that honour our environment.
“It’s always been about how we choose to live and interact with our environment. Far gone are the days of man versus nature, the biggest challenge of our generation is learning how we can live in harmony alongside it,” Sprouse said in a release from the brand.
Mejuri zones-in on zodiacs
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Who doesn’t love repping their zodiac sign? Mejuri is the latest brand to re-up their astrology collection, with 18 karat gold vermeil disks that sit and spin on a dainty chain. Each of the 12 necklaces in the collection are subtly dotted with white sapphires arranged to mimic the star sign constellation, and on the reverse, feature the name of the zodiac in writing.
The post H&M Revives Jane Fonda’s Iconic VHS Workout Legacy + More Fashion News appeared first on FASHION Magazine.
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