Melbourne’s new A-list: Young entrepreneurs making it big

OSTN Staff

TAMMY GREEN – PRENEAt 26, Tammy Green is the owner and founder of the popular handbag company Prene. Now in its seventh year the business has gone from success to success. Green started the brand from her bedroom at her parents house at the age of 20 as a side hustle to her university studies. She realised her simple, stylish and practical designs had a market after her mother wore one of her samples to a dinner in 2015 and was met with a deluge of questions about where it was from and where she had bought it. TAMMY GREENNeoprene is Prene’s signature fabric. From its humble beginnings Prene is now stocked in over 400 retailers in Australian and worldwide. The brand’s visibility has been helped by canny collaborations with Bec Judd and an official partner arrangement with the 2022 Australian Open.PRISCILLA HAJANTONI – BANGN BODY This body cream is a favourite of the gorgeous young things of Instagram – the cool girl’s go-to for great skin, if you like. Priscilla Hajantoni founded Bangn Body in March 2019 with the aim of giving every customer a – you guessed it – banging body. The brand launched with the Bangn Body Firming Lotion and has grown to include illuminating lotions, a skin scrub, a lip and eye balm, cleanser and firming and brightening treatments. For the first year Hajantoni ran the business herself. She now has more than 15 employees and last year was named in the retail and e-commerce category of the Forbes 30 Under 30 List in Asia. GEORGIA GEMINDER The granddaughter of recycling king Richard Pratt, business nous runs in the Geminder family. Georgia Geminder, 29, made the 2022 Forbes 30 Under 30 List in Asia list with her fast growing oral health care brand GEM. The scientifically backed dentist-approved range is designed to make Australians think about what they are putting into their mouths and what is in their toothpaste. The idea for GEM started when Geminder was modelling and noticed a shift in the beauty industry towards natural, clean products. She saw a gap in the personal care space around the mouth and teeth which led to GEM. GEM opened its first pop-up store in Melbourne in 2022 and is growing its national and international stockists.BIANCA AND BRIDGETT ROCCISANOBianca and Bridgett Roccisano have made a fortune with Booby Tape – their breast lift in a box. They launched their breast tape, which gives women a ‘lift’ without need for a bra, in 2018 using a $15,000 credit card. Their inspiration came after they could find a tape suitable for their breast and realising there was a gap in the market they moved quickly to fill it. The brand, which is described as the world’s cheapest boob job, has become a massive success, turning over eight figures last year, with stockists in Australia including Myer, David Jones, Coles, Chemist Warehouse and Woolworths. The brand has grown to include breast skin care and body cosmetics and is expanding into the US. The sisters, who grew up in Mildura and built the brand in Melbourne, also have the successful fashion label Bianca and Bridgett. PRISCILLA AND CHANTEL GIANNARELLISisters, Priscilla and Chantel Giannarelli, are the founders and owners of the fast growing luxury event company Giannarelli International. They also own Lusso Event Hire which specialises in providing bespoke tableware for weddings and events. The Giannarelli’s started their businesses in 2017 when they returned to Melbourne after working in the event space with private clients and luxury fashion brands in Florence for five years. Armed with that knowledge and experience they have rapidly built a reputation for elegant, sophisticated and bespoke wedding and celebrations in Australia and overseas. LAURA HENSHAW AND STEPH CLAIRE SMITHBest mates Henshaw and Smith met when both were modelling at Melbourne Fashion Week. Their shared interest in health, fitness, wellness and self-acceptance led to them starting an online community for like minded young people. The Keep It Cleaner community launched in 2017 and quickly found a passionate and enthusiastic following particularly among young women. Henshaw and SmithTheir KIC App, which launched in 2018, continues to grow as does their KIC Podcast, which has recently been acquired by the Listnr platform. The KIC brand also includes 80 health food products that are stocked in supermarkets around the country and early on they published an e-book of simple, healthy recipes for people on the go. Henshaw and Smith founded the company and still own the business outright. It is an enormously powerful and trusted brand for the young female demographic. SOPHIE STORENSophie Storen (formerly Cookes) co-founded the highly regarded Cookes Food in 2007 after returning from three years working as a chef for Skye Gyngell at Petersham Nurseries in London. Prior to that she trained at Le cordon Bleu in Paris. After launching Cookes Food, Storen spent six years as the business’s head chef before stepping into the role of creative director allowing her to implement her creative brilliance across all aspects of the event experience. Cookes Food is renowned for its one-off menus, adventurous, interesting and delicious offerings and exceptional attention to detail. Some of Melbourne’s highest profile weddings and events are part of her impressive client list.BLAIR JAMES AND SHAUN WILSONShaun Wilson and Blair James came up with the idea for Bondi Sands, a spray tan, self tan and sun smart skin care range at the Melbourne Cup and went on to launch the sunny slice of Australia in a can in 2012 following 18 months of product development. Both remortgaging their houses to get the business up and running and it has been a massive success in Australia and internationally. The risk certainly paid off.Bondi Sands is one of the world’s top-selling and most recognisable self-tanning brands. It is stocked in 22,000 retailers globally, has 48 products in its portfolio and reportedly holds 60 per cent of the self tanning market in Australia. In 2021 the company was reported to have been valued at $320 million.MICHELLE GREENE As the co – founder and creative director of Jaggad, Michelle Greene has shaped the look and design aesthetic of the popular luxe athleisure wear brand. Green and her husband Steve along with Bec and Chris Judd acquired Jaggad in 2013. It was a brand popular among the cycling set however Greene guided its transition to an on-trend fitness fashion label that is beloved by cool girls. It is hard to go anywhere near a park, walking track or gym in Melbourne these days without spotting someone sporting the stylish Jaggad apparel. EMMANUEL BARBAS AND JAMES HACHEM Emmanuel Barbas and James Hachem, the son of former poker world champion Joe Hachem, landed on the Forbes 30 under 30 list of e-commerce rising stars in Asia in 2021 thanks to their beauty brand Alya Skin. The brand launched in 2018 with its hero product being a distinctive Australian pink clay mask. The brand has grown its skin care range since then and concentrated on a digital marketing strategy using mainly micro influencers. SOPHIE CACHIASophie Cachia started building her brand and online followers as The Young Mummy when she was exactly that – a young mum navigating life. Her social media audience grew substantially after she broadcast her labour with her second child, Florence, in real time via Snapchat and it continued to balloon as she shared her honest experiences with marriage and motherhood. Cachia’s business evolved in June 2017, when she joined with Melbourne business woman Leah Betts, to launch a sleepwear and loungewear company called CACHIA.The business found a niche with her followers who were looking for well-priced, well-designed, comfortable and cute sleep and loungewear. It rapidly became a multimillion dollar company. Sophie CachiaCachia continues to reset her goals and add to her list of success. She took part in Australian Survivor, penned the best selling memoir Then There Was Her, is a highly successful brand ambassador and has invested in other businesses. She split with her husband Jaryd Cachia and is now engaged to basketball star Maddie Garrick. You get the feeling Cachia is only just getting started.SAM WOOD Personal trainer Sam Wood took a gamble when he signed up to be The Bachelor in 2015, but it sure paid off. Wood’s profile skyrocketed off the back of the show and helped him establish and rapidly grow his 28 by Sam Wood online exercise program. Earlier this year he sold the online diet and fitness business to the Melbourne-based myDNA for $71 million. As part of the deal Wood has acquired 5 per cent of myDNA. Wood has also developed a TV career and is a sought after brand ambassador. He and Snezana Markoski wed in 2018 after falling for each other on The Bachelor. They have four daughters.

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