Google completed its acquisition of Fitbit last year and rebranded it “Fitbit by Google,” but Fitbit continued to launch wearables as it used to before getting acquired. And while customers can currently use Fitbit accounts for new devices and services, things will change from 2023 onwards.
Fitbit has updated its support page to reveal that after the launch of Google accounts on Fitbit in 2023, “some uses of Fitbit will require a Google account, including to sign up for Fitbit or activate newly released Fitbit devices and features.”
However, after the launch, existing users with Fitbit…
