Despite being a small purchase, buying underwear is not a task you should put at the bottom of your to-do list. It’s a personal buy that should be prioritized, especially since it’s what you’ll be wearing on a daily basis. As a market editor, I already do intense research before buying anything but being sensitive about the comfort of my undergarments, I take this very seriously.
Out of all the styles on the market, hipster underwear is the winner for me. They hit at the perfect hip-bone length and strike a balance between a brief and a thong. They feel comfortable and still look sexy—it’s a win-win combination. Avoid the hassle and keep scrolling, you’ll find the best pairs of hipster underwear below. Whether you’re looking for something simple for everyday or want something for a special occasion, I included an excellent variety for you to choose from.
Everlane is the ultimate destination for quality basics, and that includes underwear. With over 300 positive reviews, customers claim this style truly feels invisible.
The same comfort as above with a lower rise if that’s your preference.
According to a reviewer, these are the “best panties.” Also, they “feel buttery soft and don’t cut into you.”
Whenever I make a suburban mall trip, Aerie is first on my list.
H&M is a great destination for shopping the latest trends, but don’t sleep on the rest of the product offerings. This pack of hipsters is a great option, as they’re made of cotton and spandex so they have a comfortable feel with just enough stretch.
Leave it to H&M to make comfortable underwear with pretty touches.
Calvin Klein’s underwear is highly-coveted for a reason. Not only are they a cool statement (Cue all the #InMyCalvins Instagram moments) but are comfy and soft enough for bed.
Another great Calvin Klein option.
Parade’s underwear offering is breathable, flattering, and still cute. (Just look at the print and color options.)
I get it—these pairs may not be the sexiest, but sometimes you just need the comfy basics for everyday wear.
And when you’re tired of the casual undies above, this pair will easily spice things up. Plus, for lace lingerie, Hanky Panky’s styles are surprisingly durable.
With thousands of positive reviews, this is definitely an option to consider. Just take a look at one reviewer who said, “These Under Amours are the real deal: super lightweight, fast drying, and no lines under even the most form-fitting clothes.”
ThirdLove is known for its bras, but the underwear selection is worth looking at as well.
I’ve tried almost all of the underwear Skims offers, and the cotton collection stands as the most comfortable.
Next, 3 Beautiful Lingerie Trends Everyone Is Wearing This Year
