While the most notable moments in fashion history for me take place on the runways, I’ll never forget the day that the Super Puff dropped. Aritzia already had been known for crafting wardrobe staples that last a lifetime at great prices, so everyone I knew was already spending their weekends there finding new pieces that felt ultra-luxe but didn’t break the bank. Kendall Jenner was at the peak of her career when she starred in the brand’s first campaign in 2017, making everyone flock to Aritzia to try Jenner’s new favorite coats for themselves.
Since then, Aritzia has worn the puffer coat as if it invented it. Fans on TikTok have given winter a new name, calling it “Super Puff season” as they prematurely dawn their coats in October for a Starbucks run. The coat is a fashionable take on the once solely practical wardrobe staple, and if it’s warm enough to survive Canadian winters, it certainly passes my test. Below, see a few members of the long list of celebrities who have given the Super Puff their stamp of approval.
Whenever an item gets Bella Hadid’s attention, people line up in support of it. Seeing her don a Super Puff for a casual day spent around New York City is enough to win me over.
A white one is officially at the top of my list.
If you want to get L.A. style, you’re going to need to try this puffer coat on for size. I love a layered athleisure look in colder months, and this cropped puffer is the perfect topper.
Don’t sleep on the Shorty.
An après-ski vibe is right up my alley. For all of the cozy moments to come this holiday season, I’d like to have a Super Puff on hand.
I’m loving this cloudlike color.
If you’re tired of wearing black puffer coats, I think it’s time to give green a chance. It’s the perfect neutral that somehow goes with everything.
Just the right amount of shine.
The OG Super Puff announcement will forever live in my head rent-free. After seeing this grace Jenner’s IG page, the world was never the same.
The first Super Puff to ever catch my attention.
This is a look that I’ll definitely be trying out at home.
Alright, I’m officially convinced that I need every color.
Another outfit that I’m dying to copy has to be this preppy, layered moment.
For the extra-cold NYC days.
My coffee runs are officially incomplete until I have a cropped Super Puff right there with me.
Okay, having corduroy in your collection is a subtle flex.
For the people who live in more moderate temps.
I’ll take as much faux-fur trim as I can get.
A long coat goes a long way.
She’s perfection.
I’m so here for the things that a belted vest can do for my wardrobe.
This color is perfect.
All you need with your puffer coat in November is a tank and good jeans.
I need this in my life.
Okay, but this color.
She’s so pretty.
Anything quilted is right up my alley.
Just wait till you see how cute the back is on this.
I might hold on to this for my weekend runs.
I need more shearling in my life, please.
Up Next: And Now, the Under-$150 Bella Hadid–Approved Shoes Every NYC Person Will Own
