The Quick variation: When Marie Antoinette mentioned, “Let them eat meal,” it might happen because she was actually hogging all of the Michel et Augustin snacks for by herself. Childhood friends Michel and Augustin came across in secondary school, and, once they discovered their particular xxx 9-to-5 jobs to get unfulfilling, they started a cookie business with a foundation in French pastry. Quickly forward 13 years, while the two buddies have offices in France and New York and are generally seducing the whole world with their snacks, pastries, yogurts, mousses, and other sweets made with straightforward, pronounceable components. The duo also will teach aspiring bakers that learning the art of French pastry is actually attainable through their unique recipe books and interactive available home classes. Michel and Augustin’s dream is simple: to help make the world laugh and come together over a shared love of desserts.
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The storyline of Michel et Augustin began simply adequate. Two men began palling around in secondary school and became good buddies. But, much like numerous adolescent relationships, the two parted steps after graduation to check out their paths.
Michel found themselves employed in finance in nyc, and Augustin had been employed in advertising and marketing for Air France. But both eventually became disillusioned utilizing the 9-to-5 grind with the world of business. They reconnected as well as the duo devised a wild propose to learn all 1,263 bakeries in France and develop the basics of best confectioneries the country must offer. They typed a book regarding it â their own very first cooperation!
After finishing their own search, in 2004, Michel and Augustin aproned-up and set from a brand new adventure: baking in Augustin’s kitchen. Their own goal would be to develop a line of cookies also desserts made out of 100% natural ingredients and really love. And, after tirelessly testing and sampling over 300 recipes, their first mixture came to be: the little spherical butter cookie. Michel et Augustin was given birth to!
The two discovered fast success, in addition they continue to innovate much more delicious productions, instance a decadent yogurt in a bottle, that was found only once Michel and Augustin noticed their prized cow could develop over butter. They sell items aided by the signature “kookiness” and delight they infuse into their delicious goodies.
Spreading a fascination with French Pastry round the World
Michel et Augustin is focused on more than just producing a delicious cookie. The company is bent on attracting from France’s wealthy culinary record to generate masterful sweets.
“it isn’t almost cookies â it is more about a love of French pastry,” mentioned Lily Dionne-Jermanovich, Michel et Agustin’s Communications and information Director. “everything we make is related to French pastry practices. We’ve got an extremely strong relationship with pastry making as an organization.”
But Lily told us an affinity for and mastery of French pastry is not just set aside for your product builders (they refer to them as the “recipe team”) at Michel et Augustin. A portion of the organizations kooky tradition is actually discussing the love and expertise of pastry producing very every person in the group, in France and Brooklyn, can prepare become a French pastry chef and make the national test (named a “C.A.P.”). In this way, everybody is able to take part in innovating brand new dishes and speak knowledgeably with enthusiasts, customers, and buyers.
“once per week in France and when monthly in New York, all of our Banana Farm (“office”) turns into a pastry course in which our company is going right on through a classic curriculum of French pastry and training for certification,” she stated. “no matter if you’re a website creator or in product sales â the ability is motivated for many.”
Though Michel et Augustin provides a very expansive product line in France, the business sticks into exact same principles and concepts of creation for every products.
“the one thing all our services and products have as a common factor is actually a real awareness of flavor in order to the components,” Lily stated. “We focus on the high quality and efficiency in the elements, and attempt to maintain the element number as pronounceable as you can.”
This effects not just in a tasty decadence, but additionally a goody you’ll feel good about ingesting with your someone special.
An accumulation Treats Perfect for Sharing With Your Sweetheart
Thereis only one thing about revealing candies that begins your day appropriate or concludes an ideal go out. And Michel et Augustin’s creations were intended for just these occasions.
“It really is a moment in time of indulgence after a romantic date,” Lily mentioned. “its tasty making with clean ingredients, and that makes the minute much better. It feels good to indulge.”
With many worthwhile treats to select from, there isn’t any need to select just one. While there are lots of more solutions in France â from candy mousse to decadent yogurts and, however, one-of-a-kind snacks â there are lots of solutions in america nicely.
Lily ended up being fast to recommend the most perfect snacks to give to or enjoy with this someone special.
“the popular cookie is actually our 4-Cookie Squares,” she said. “they’ve been like small square tarts, are offered in three tastes, and that can be thus quickly shared. We likewise have Cookie Buttons, which have been hazelnut candy processor chip cookies with hazelnut ganache internally. They arrive in packages of two â one for me personally, choice for you!”
For lovers who enjoy their own early morning ritual with each other, Lily informed united states Puff Palmiers tend to be an attractive a.m. choice.
“These are generally puff pastry and taste like Elephant Ears,” she mentioned. “They’re awesome light and flaky and great for sharing over morning meal with coffee or at tea time.”
Whether your honey tend to be chocoholics or value the sensitive butteriness of caramel (or everything in between), Michel et Augustin has a worthwhile treat for revealing (or sneaking off with for your own personal clandestine cookie affair).
Join up on Banana Farm
Michel et Augustin’s viewpoint is the fact that happiness of sweets is within the posting. So that it should not be any surprise society wedding is a big an element of the company’s company objective. Everyone is welcomed to avoid in and chat (and style snacks) at their Banana facilities (offices) in Paris, Lyon, or Brooklyn.
This attitude started at very beginning with the company and is also part of their key. And Lily mentioned this approach is exemplified into the business’s open residences.
“immediately, Michel and Augustin opened the doors of these apartment to neighbors, friends, customers, and passersby, for individuals giving them opinions, to taste cookies, to taste brand-new dishes they were testing, in order to spend time with them and discuss whatever they had been carrying out,” she mentioned. “It really is a thing that’s important to united states nowadays.”
Open home on Banana Farm takes place regarding the very first Thursday each and every thirty days in France and ny. Lily informed you these occasions present a means for company giving returning to the community by instructing all of them concerning background and techniques of French pastry.
“We invite every person, family members, buddies, consumers, and customers in the future share meals,” she stated. “We do flavor tests, focus teams, and perform games. Its a real community occasion.”
It’s not only fun and tummy-pleasing to attend, however if you lack a cookie partner, just imagine all the other dessert aficionados you can fulfill during the Banana Farm. Most likely, when someone wants Michel et Augustin treats, you know they’ve great style, and you will have one thing to bond more than.
Michel et Augustin: dedicated to Random Acts of Kookiness
In true Michel and Augustin type, the duo began a Random Acts of Kookiness effort to encourage and please individuals. From a tribute to Michael Jackson into the cookie square occasion and their torrid Greek tale, Michel and Augustin infuse hilarity and joy into all they do. You will find precisely why their own goodies are so addictive â they can be created using 100 % natural ingredients and good vibes.
Up then for your business is actually another cookbook whose goal is to simply help you audience yet others overcome the intimidation related to French pastry.
“We’re creating a French pastry cookbook for United States, and it’s about having fun with these very hard recipes,” Lily mentioned. “We’re splitting it down and claiming you can do it. Whenever we can, anybody can, and we also’re sharing our advancement.”
Michel et Augustin can trying start its well-known chocolate mousse in the usa.
“the dream for the candy mousse is always to seduce The united states’s taste buds.”
And, after tasting the business’s cookies as well as other snacks, the united states is clearly in for a long relationship thereupon mousse.
