As a Who What Wear UK editor specifically focused on finding the very best shopping buys for you, I spend an awful lot of time scrolling through brands’ new-in sections. And when I’m not combing websites for standout pieces, I’m usually in-store trying them on, which means I get an even better idea of what new things are actually worth buying. I feel the fabrics and get to grips with the fits and detailing, all of which helps me recommend only top-tier products when I write these articles.
I come across so many great pieces, but some are just better than others—like, next-level good. And those are usually the pieces that end up on my own wish list (and often in my own wardrobe). So I thought I’d create a space here to collate all these truly amazing new-in buys each month and pass on the knowledge of what a fashion editor is actually considering buying for herself.
I’m always on the lookout for pieces that make my outfits look the most stylish and expensive with as little effort as possible, so you’ll find a lot of easy but chic pieces below. Versatility also plays a huge part in the elimination process when I’m thinking about whether something is worth buying. If I can dress it up and down and layer it up in all seasons, I know I’ll get more wear out of it, so it’s a winner.
Keep scrolling and you’ll find the 41 new things I’m currently obsessed with. Any one of them would add worth to your wardrobe, and you can have full confidence that I’m either saving up for, dreaming of or wearing these exact pieces right now.
The perfect linen shirt.
I gasped when I saw this.
I’m topping up my basics right now.
Great for work and travelling.
Ever since I saw Monikh in this dress I haven’t stopped thinking about it.
A summer essential.
These look so expensive.
So chic.
Size up in this for a cooler look.
A Dragon Diffusion basket is top of my summer wish list.
Swap your tank tops for waistcoats this year.
They’re back in stock.
Perfect for the beach.
These are so elevated.
I’m in love.
So simple but so good.
These perfect jeans are back in stock.
How gorgeous is this for a wedding or summer party.
In a dream world I’d wear the blue dress above with this bag.
A great staple.
I have a thing for silver trousers at the moment.
So cute! they’d look great with baggy jeans.
I’ve loved the buttery yellow version of this for a while, but the new white one is just as dreamy.
Trust Arket to do the perfect chunky sandal.
Reformation’s denim skirts are never in stock, so ump on this new one while you can.
So, so pretty.
A designer basket elevates summer outfits like nothing else.
Denim jackets are back in a big way.
How expensive does this look?
Such a comfy summer trouser.
I’ve been waiting for this to come back in stock!
How gorgeous are these slouchy pants?
This Rixo dress is available in sizes up to a UK 24.
Just add a pair of lace-up sandals and a basket bag.
Wear this with the dress above for events, but also with jeans and a trench for weekend errands.
I love this pretty new Liberty x Loveshackfancy collab for summer events.
Aligne always does the best elevated wardrobe staples.
Replace your jeans with these this spring.
Another great throw-on dress from M&S.
This will pull together all your summer outfits.
I love the rectangular shape of these.
Up Next: The 9 Most Expensive-Looking Pieces on the High Street This Week
