Everyone on My Instagram Feed Is Buying Dresses From COS, and I Can See Why

When your job is to find emerging trends and show your fellow fashion enthusiasts each brand’s seasonal must-haves, you need to be an open-minded shopper. Very rarely will I disregard a trend before trying it for myself. But admittedly, I tend to shop in certain stores for certain items. Take & Other Stories, for example. As soon as I cross its threshold (both in real life or online), I know I’ll come away with one of two things: a blouse or a pair of jeans. Similarly, Mango is my one-stop shop for shoes, while Zara serves as my go-to for blazers. Lingerie? Marks and Spencer. Wardrobe staples? Arket. And so on.

The downside is that I’ll sometimes enter a store with blinders on, seeking out the pieces I usually buy instead of taking in what else is on offer. But I’ve recently learned the error of my ways. I’m a dress girl through and through, and lately, all of the frocks I’ve been admiring are from one place: COS.

Francesca wears a black minidress from COS.

Previously, I’d have never considered COS a dress destination. (My COS purchases usually start and end with Breton stripes and jerseys.) But after discovering these styles, I know I’m going to be hooked on its frocks from here on out. I keep spotting my favourite influencers donning COS styles, and naturally, I now plan on joining them. Keep scrolling to shop my edit of the best COS dresses.

This feels so elevated. 

Shirred dresses are having a moment right now.

The shirt dress shows off the brand’s eye for sculptural shapes. 

The perfect hanging-around-the-house-barefoot dress.

We’re still into mini dresses, in a very big way. 

Bright days call for bold colours, and it doesn’t get much bolder than this. 

A classic summer white dress will be a staple for years to come.

This silhouette is so successful that the brand keeps reimagining it.

the ultimate desk-to-dinner dress. 

One of the most on-trend COS dresses of 2023. 

Every wardrobe needs a simple jersey dress. 

It’s clear that this season is all about dopamine dressing. 

I love how effortless this new halterneck dress is. 

This would also look great with trainers. 

A great day-to-night dress. 

This looks so expensive. 

A grown-up slip dress. 

Another COS best seller.

This is about to be all-time best seller, probably because it’s so versatile. 

Prepare to turn heads in this stunning number.

How cool is this dress?

I’ll be copying this whole outfit ASAP.

The exaggerated sleeves make this dress look designer. 

Another elevated, minimalist style. 

I’d also wear this with trainers or chunky sandals. 

I just know this will become a wardrobe staple.

An easy-breezy style. 

This post was originally published at an earlier date and has since been updated.

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